Ideas & knowhow
What's the downside to your business?
I'd like to suggest something that is going to sound a bit bonkers.
Trust me, it really can help you market your business more effectively.
Tell people about something that's bad about your business.
Yes really. Declare a downside or a disadvantage. Don't hide it. Tell people about it.
it doesn't have to be anything earth-shattering or something that will really put people off. Just something you're aware of. Perhaps an aspect that some people find a bit odd or off-putting. Or something t…
Marketing your tourism business in tricky times
Recent economic predictions have indicated we could be in for a rocky time. inflation increases, fuel price hikes and an uncertain economy mean that not everyone will want to think ahead and book a holiday or feel good about spending on a day trip. Combine this with the discounts available on overseas' holidays and iffy British weather and the domestic tourism industry isn't feeling as confident as a few months ago.
So, there may be tricky times ahead. What can you do about it?
First of all,…
Improve reviews, get more recommendations and save time
If you're ever been on one of my marketing workshops, you've probably heard me talking about certain topics again and again. Some might even say I nag...
Here are some points I keep making - they probably sound familiar? I go on about them because they're key to the success of your business.
Visitors need to be inspired, given information about your surroundings, other local businesses and multiple reasons to visit. They love to get 'insiders' tips' and if you do this right, they'll share…
Don't advertise until you've done everything else
Have you ever had a random phone call or email offering you the chance to advertise at a bargain price? Or thought you might need to pay money and advertise your business to give it a bit of a boost?
This article could save you a lot of money!
It's never a good idea to advertise just because you think you're getting a bargain. I'll come on to when to advertise later. But first, before you pay to advertise, make sure you've really taken advertise of all the free channels and opportunities first…
Are you making these mistakes on social media?
Social media is a funny thing. It’s free and easy to use. It can help you reach millions of potential customers. But when most people talk about it, they mention negatives!
Yes! it can be useful for business and marketing but…
It takes up so much time. It’s hard to know if it’s really working. It’s hard to come up with ideas. It’s hard to keep up. All of these things can be true. They’re also relatively easy to solve. Sometimes, the problem isn’t the one we think.
There are a few mistakes eve…
TLDR - what it means for your business
Have you noticed the letters TLDR or TL;DR on social media recently? If you haven't, now I've pointed it out you probably will. It's everywhere!
TLDR means Too Long - Don't Read.
It's an abbreviation used just before a quick summary of a longer post or article. The idea is that we're all so busy we like to find shortcuts. So the TLDR is for anyone in a hurry. Some people will read the full version, but only if they think it's worth it - the summary gives the rough gist, and can entice further …
Let your visitors do your marketing for you
Have you tried letting your visitors do your marketing for you?
The 'normal' ways to do this is through word of mouth recommendations. I'm suggesting going a step further with four different ways to encourage your visitors to help promote your business - without being pushy.
First of all, you can encourage word of mouth recommendations through social media, simply by suggesting people follow you or asking happy customers to post photos of their visit.
The second way is to think about offeri…
Dog friendly or pet free
You've probably noticed one of the biggest trends that developed during lockdown and is likely to stay: a massive increased in dog ownership. Whether you love dogs or don't want them anywhere near you, this could be an opportunity for your business.
Visitors are going crazy for dog friendly pubs, accommodation, and even places to take their dogs for entertainment. Don't stop reading if you really don't want to cater for dog-lovers. There's an opportunity for people who can offer pet-free servi…
Right marketing, wrong time?
Good marketing is often said to be 'promoting the right product to the right people in the right place at the right price'. It is but there's another essential element most never think about.
Timing is everything
Try selling flip-flops in Winter. Or serving hot stew on a hot Summer's day. It just feels wrong.
But... we don't always use that knowledge.
We post on social media first thing in the morning because it suits us to make it part of our morning routine. Porridge and a quick facebook…
Top tips for online booking sites
This blog was written by Ross Williams at Beyonk
If you’re using an online booking system here are some tips to make sure you’re getting your money’s worth from it.
At Beyonk we try to ensure the businesses we work with get the most out of our systems. Here are some essentials you should be trying to get from your system and how it can help your business as a whole:
It’s one thing having online booking available on your website, but don’t forget it needs to be visible. ‘Clicks kill’ …