A fast growing trend you need to use
I’ve been going on about this for a while. If you've been listening, you may be feeling a little smug as you'll have seen rsome good results already...
If not, its worth psying attention to this trend as its noty going away!
One of the biggest post-pandemic trends in tourism is an increased desire among visitors to gain insights into places that give them an ‘insider’s view’.
I’ve noticed it in two different generations:
- younger people who don’t want to follow the crowd, are independently-…
Do you need to zig or zag?
Sometimes it’s important to keep up with competitors, to use the latest social media or do something so you’re not seen as ‘old-fashioned’.
But sometimes it pays to deliberately be different.
Millionaire entrepreneur James Caan says he made his money by 'zigging' when everyone else was 'zagging'.
I was reminded of this recently when the family-owned Booths supermarket chain (the North’s answer to Waitrose) announced that they are removing almost all their self-service checkouts. This was in s…
Who are you? What do you actually do?
What do you care about?
Do you do anything to ‘do good’?
How are you connected to your local community?
What are your values and ethics?
How are you making your business more sustainable?
As money becomes tighter, visitors think more about how they spend their precious income.
Some visitors will turn to chain businesses because they think they’re trustworthy, and offer a standardised product.
Many others are turning their back on faceless chains, a…
How to deal with uncertainty in your business
There seems to be one dominant theme running through our world at the moment: uncertainty.
In fact, things feel so uncertain, some of the time it’s not even clear what we feel most uncertain about… Rising living costs, the environment, changes in the ways we do business and live, changes in the market place…
I have a bit of a mother hen approach to the businesses I work with. I’d love to gather everyone up under a broad wing, and cluck to tell you everything will be OK. Since even my bingo win…
Two steps forward, one back? or worse?
Ever felt like you’re stuck in treacle and every time you try to move forward you either topple over, or bring the gloopy treacle with you?
I’m hearing a lot of business owners are feeling like that at the moment. Even the busy ones with lots of bookings.
There’s a huge amount of uncertainty at the moment. Economy, war, whether Covid will return…
If you feel like it’s one step forward, one step back don’t get overly frustrated. You’re practising steps and it will get better. Think of it less …
Marketing your tourism business in tricky times
Recent economic predictions have indicated we could be in for a rocky time. inflation increases, fuel price hikes and an uncertain economy mean that not everyone will want to think ahead and book a holiday or feel good about spending on a day trip. Combine this with the discounts available on overseas' holidays and iffy British weather and the domestic tourism industry isn't feeling as confident as a few months ago.
So, there may be tricky times ahead. What can you do about it?
First of all,…
TLDR - what it means for your business
Have you noticed the letters TLDR or TL;DR on social media recently? If you haven't, now I've pointed it out you probably will. It's everywhere!
TLDR means Too Long - Don't Read.
It's an abbreviation used just before a quick summary of a longer post or article. The idea is that we're all so busy we like to find shortcuts. So the TLDR is for anyone in a hurry. Some people will read the full version, but only if they think it's worth it - the summary gives the rough gist, and can entice further …
Dog friendly or pet free
You've probably noticed one of the biggest trends that developed during lockdown and is likely to stay: a massive increased in dog ownership. Whether you love dogs or don't want them anywhere near you, this could be an opportunity for your business.
Visitors are going crazy for dog friendly pubs, accommodation, and even places to take their dogs for entertainment. Don't stop reading if you really don't want to cater for dog-lovers. There's an opportunity for people who can offer pet-free servi…