Two steps forward, one back? or worse?
Ever felt like you’re stuck in treacle and every time you try to move forward you either topple over, or bring the gloopy treacle with you?
I’m hearing a lot of business owners are feeling like that at the moment. Even the busy ones with lots of bookings.
There’s a huge amount of uncertainty at the moment. Economy, war, whether Covid will return…
If you feel like it’s one step forward, one step back don’t get overly frustrated. You’re practising steps and it will get better. Think of it less …
Marketing your tourism business in tricky times
Recent economic predictions have indicated we could be in for a rocky time. inflation increases, fuel price hikes and an uncertain economy mean that not everyone will want to think ahead and book a holiday or feel good about spending on a day trip. Combine this with the discounts available on overseas' holidays and iffy British weather and the domestic tourism industry isn't feeling as confident as a few months ago.
So, there may be tricky times ahead. What can you do about it?
First of all,…
TLDR - what it means for your business
Have you noticed the letters TLDR or TL;DR on social media recently? If you haven't, now I've pointed it out you probably will. It's everywhere!
TLDR means Too Long - Don't Read.
It's an abbreviation used just before a quick summary of a longer post or article. The idea is that we're all so busy we like to find shortcuts. So the TLDR is for anyone in a hurry. Some people will read the full version, but only if they think it's worth it - the summary gives the rough gist, and can entice further …
Dog friendly or pet free
You've probably noticed one of the biggest trends that developed during lockdown and is likely to stay: a massive increased in dog ownership. Whether you love dogs or don't want them anywhere near you, this could be an opportunity for your business.
Visitors are going crazy for dog friendly pubs, accommodation, and even places to take their dogs for entertainment. Don't stop reading if you really don't want to cater for dog-lovers. There's an opportunity for people who can offer pet-free servi…