Do you need to zig or zag?
Sometimes it’s important to keep up with competitors, to use the latest social media or do something so you’re not seen as ‘old-fashioned’.
But sometimes it pays to deliberately be different.
Millionaire entrepreneur James Caan says he made his money by 'zigging' when everyone else was 'zagging'.
I was reminded of this recently when the family-owned Booths supermarket chain (the North’s answer to Waitrose) announced that they are removing almost all their self-service checkouts. This was in s…
A few people have asked whether to post about the situation in Ukraine on their business pages on social media. They’ve said it feels wrong to not acknowledge what’s happening, but perhaps visitors don't expect comments about the news on tourism business accounts?
Some businesses and individuals are posting what they’re actually doing to help. This could encourage others to do something similar, and raises awareness of the issues. Some say it’s ‘virtue signalling’ and you don’t need to tell…