Is it better to have a large or small marketing budget?

Large or small marketing budget

Asking whether it's better to spend a lot or a little money on marketing probably seems a bit daft. Surely more is better? 

Not necessarily.

I've worked with thousands of tourism businesses over the years, from individual B&Bs to five-star hotel chains, from private houses and gardens to grand stately homes. Less than 10% of them have a significant marketing budget, even the large organisations.

Almost everyone believes they need a bigger budget. But is that really true? 

How much should you…

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How to make your marketing more consistent

Consistent marketing

There's one thing that makes every marketing activity stronger and more effective.

No, not money. Not even a lot more time. 

Consistency.

Taking one small action every day or week can be as effective as spending ages and pots of money on bigger activities. 

Consistency builds momentum.

It builds trust. It builds awareness. It builds experience.

It builds business and profitability.

What sort of marketing activity am I talking about?

I mean any action you might do regularly (and I do mean…

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Don't just tell - show

Show

We often say that a picture is worth a thousand words, but how often do we actually use the right photos to convey key points? 

Most businesses have something they need to tell their visitors or need to stand out somehow. A single photo might do the trick. 

Have you thought about the key messages you're trying to convey and then made sure you're using photos that tell that story? 

Years ago I advised a hotelier, Dave, who ran a small hotel in an area that was notorious for dirty and run-down …

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Enter awards & boost your business

Awards

Follow these simple notes to create an award-winning application. You’ll find this process can boost your business in other ways too.

I've acted as a judge for many different tourism and hospitality awards over the years, most recently on the judging panel for the VisitEngland Awards for Excellence. This article looks at the benefit of entering awards and gives an insight into what I and fellow judges look for.

Before you start… imagine the scene:

Congratulations! You’ve won!

What do you w…

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Improve reviews, get more recommendations and save time

Improve reviews save time

If you're ever been on one of my marketing workshops, you've probably heard me talking about certain topics again and again. Some might even say I nag...

Here are some points I keep making - they probably sound familiar? I go on about them because they're key to the success of your business. 

Visitors need to be inspired, given information about your surroundings, other local businesses and multiple reasons to visit. They love to get 'insiders' tips' and if you do this right, they'll share…

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Don't advertise until you've done everything else

Advertising

Have you ever had a random phone call or email offering you the chance to advertise at a bargain price? Or thought you might need to pay money and advertise your business to give it a bit of a boost?

This article could save you a lot of money!

It's never a good idea to advertise just because you think you're getting a bargain. I'll come on to when to advertise later. But first, before you pay to advertise, make sure you've really taken advertise of all the free channels and opportunities first…

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Top tips for online booking sites

Guest blog Beyonk

This blog was written by Ross Williams at Beyonk

If you’re using an online booking system here are some tips to make sure you’re getting your money’s worth from it. 

At Beyonk we try to ensure the businesses we work with get the most out of our systems. Here are some essentials you should be trying to get from your system and how it can help your business as a whole:

Set Up

It’s one thing having online booking available on your website, but don’t forget it needs to be visible. ‘Clicks kill’ …

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Optimise your Google Business Profile

Google Business Profile

This is something you can quickly do to raise the profile of your business.

It's easier and quicker than you think so if you're been putting it off... do it now!

It's important. It's free. It's optimising your Google Business Profile - the new name for Google My Business. Don't worry about the 'optimise bit' - I'll explain. 

92% of search engine searches are on Google so it's incredibly powerful. You want your business to show up as high in the results pages as possible. You don't need any te…

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Electric Vehicle Charging Points

EV charging

Remember the days when B&Bs went from having ‘hot and cold running water in each room’ signs and then had to upgrade to full private bathrooms because the market demanded it? And then WIFI became the must-have? At some point this will happen with EV charging points… 

The following is intended to provide some links and points to consider. It does not constitute direct advice*.

Considerations:

  • Do you need to upgrade your electricity supply?
  • Have you told your insurance company you plan to…

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How to find out if you're wasting your time on the wrong social media

Wasting time on wrong social media

Are you wasting time on the wrong social media?

There’s a marketing saying, ‘fish where the fish are’. There’s no point promoting into a vacuum.

It used to be hard to know what marketing activities were actually working. Now it’s easier, particularly if you’re trying to work out how to get people to your website. There are essentially four ways people will come to your website:

1. By searching on Google & other search engines

2. By typing in your domain name

3. By foll…

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