Social media

One of the best ways to increase followers and influence on social media is to create posts that people want to share. Although there's no exact science about what people will share (one of mine was recently shared over 1000 times and reached nearly a million people and I don't entirely know why!), there are some particular types of post that followers are more likely to share: 

1. Positive, uplifting posts that help people feel good. This could include inspirational or motivational quotes (but…

How does your business and local area look at the moment?

Everywhere I look I see beautiful (mainly blue) skies, blooming gardens, lush green trees, fresh produce and happy visitors.

Now’s a good time to take photos.

Not just now and then, not just a few but of everything, everywhere, whenever you can!

I'll suggest how you can use these images in a moment. 

First of all though, I really want to stress: any spare moment, when you’re taking a quick break, when you see something beautiful, wh…

I recently met with someone who has a really good business, with loads of potential. But he said that he’s struggling, both to get more attention and new visitors, and financially. When we talked a little more I discovered two things: a) he’s paying for advertisements all over social media; and b) he’s paying someone else to do his social media posts for him. Neither the ads nor the posts are really having an impact - he’s not building followers very quickly, not really extending his reach (how …

Want to give your website and social media a quick boost? Need to build engagement on social media and improve search engine rankings?

You could spend a lot of time and money doing all this, but there is one simple action that you can do right now to start to make a difference. Update your photos and basic profile descriptions.

It’s such a small action but has several benefits:

One of the factors that determines your search engine rankings for websites and how many followers your social media po…

Can you feel the excitement and anticipation in the air?

As the weather warms up, holidays approach and we slowly cast off our Winter vests, it’s uplifting to look forward to the Summer.

Social media is filling with news of last minute preparations for attractions re-opening, and visitors are posting about their plans for trips.

Now’s the time to take advantage of two related factors in your marketing: Anticipation and FOMO (fear of missing out).

When I talk to some business owners about using a…

Facebook, Instagram, X/Twitter, TikTok, LinkedIn… It all feels a bit overwhelming doesn’t it?

At least once a week tourism business owners ask me which social media channel works best, or ‘Do I really have to try to do them all?’, and ‘If I’ve only got time for one, which should I choose?’

It really depends on what you’re trying to do and who your target markets are, but there is one social media channel that works best for most tourism businesses. I’ll get to that in a moment.

If you’re feeling ov…

Where are you spending your time on social media? 

I don't mean where you're scrolling: rather where are you posting and most active in order to attract visitors?

I think many of us have got distracted trying different channels, enjoying the ease of just sticking a photo on Insta, taking a sneaky peak at stupid videos on TikTok. 

We've moaned about the changes to Twitter (X), thought that facebook was 'past it'. If you're anything like me, you've probably also felt a bit tired of social media…

New pens, notepad, clean desk. Good intentions. Freshly scrubbed face, newly cut hair.

Actually my hair isn't even properly brushed today. But the thought is there: that 'back to school' feeling is in the air.

Is there a way you can use this to strengthen your tourism business? 

It's many years since I went to school and quite a few since my daughter was there, but I still get the back-to-school feeling. It's a good excuse for some new stationery, but it also galvanises me into action plannin…

It’s raining. Again.

It might not be raining all the time, but the idea of a rainy summer can deter potential visitors. It dampens (sorry!) the spirits of those who do visit too, so referrals may be lower than usual.

What can you do?

Obviously you can’t stop the rain, but you can change perceptions.

Here are a couple of suggestions that work:

1. Don’t moan, especially on social media. Everyone knows the weather isn’t great. You don’t need to add to the misery

2. Don’t deny that it’s a litt…