Ideas & knowhow

Social media

Social media ideas for Winter

Winter social media post ideas

It's the one thing everyone tells me they struggle with - ideas for social media posts.

What can you write about to keep people interested and engaged, even if your business isn't open or busy at this time of year? 

Here are a few ideas

Before we get started: instead of just scanning through these ideas, I suggest you get a pen and paper (it works much better if you can actively scribble, not just think or type) and jot down related thoughts as you read each topic. Let the list below spark mo…

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Ideas for social media posts in Autumn

Social media Autumn

It's the one thing everyone tells me they struggle with - ideas for social media posts.

What can you write about to keep people interested and engaged, even if your business isn't open or busy at this time of year? 

Here are a few ideas

Before we get started: instead of just scanning through these ideas, I suggest you get a pen and paper (it works much better if you can actively scribble, not just think or type) and jot down related thoughts as you read each topic. Let the list below spark mo…

Read more…

Don't just tell - show

Show

We often say that a picture is worth a thousand words, but how often do we actually use the right photos to convey key points? 

Most businesses have something they need to tell their visitors or need to stand out somehow. A single photo might do the trick. 

Have you thought about the key messages you're trying to convey and then made sure you're using photos that tell that story? 

Years ago I advised a hotelier, Dave, who ran a small hotel in an area that was notorious for dirty and run-down …

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Stop feeling stressed by social media marketing

Social media overwhelm

Social media is an essential part of tourism marketing. It’s free and can be incredibly effective.

It can also feel overwhelming and stressful. Here are a few ideas to help:

1. Create, then consume. Social media is useful when you use it to post, not just to scroll. So stop scrolling, think what you want to post, post it, and then if you have time, take a peak at the rest of your timeline. Being deliberate about how you use social media definitely helps.

2. Decide why you want to be on social…

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Are you making these mistakes on social media?

Blog - mistakes on your social media

Social media is a funny thing. It’s free and easy to use. It can help you reach millions of potential customers. But when most people talk about it, they mention negatives!

Yes! it can be useful for business and marketing but…

It takes up so much time. It’s hard to know if it’s really working. It’s hard to come up with ideas. It’s hard to keep up. All of these things can be true. They’re also relatively easy to solve. Sometimes, the problem isn’t the one we think.

There are a few mistakes eve…

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Let your visitors do your marketing for you

Visitors do your marketing for you

Have you tried letting your visitors do your marketing for you? 

The 'normal' ways to do this is through word of mouth recommendations. I'm suggesting going a step further with four different ways to encourage your visitors to help promote your business - without being pushy.

First of all, you can encourage word of mouth recommendations through social media, simply by suggesting people follow you or asking happy customers to post photos of their visit. 

The second way is to think about offeri…

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How to find out if you're wasting your time on the wrong social media

Wasting time on wrong social media

Are you wasting time on the wrong social media?

There’s a marketing saying, ‘fish where the fish are’. There’s no point promoting into a vacuum.

It used to be hard to know what marketing activities were actually working. Now it’s easier, particularly if you’re trying to work out how to get people to your website. There are essentially four ways people will come to your website:

1. By searching on Google & other search engines

2. By typing in your domain name

3. By foll…

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Hashtags - why, which, where

hashtags

When you write a social media post, are you an expert sprinkler of #hashtags or are you still mystified by the random-seeming words after the # sign?

It doesn’t help that each social media channel uses hashtags in different ways. And that some guidelines and algorithms have also recently changed. Here’s a quick overview.

First of all, what are hashtags?

They’re the short words or phrases that follow the #, that help perform the sorting process to decide which posts get seen, and when. Not all…

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Marketing using someone else's budget

Piggyback marketing

When your marketing budget is limited, there's an easy way to add power to your promotions: piggyback. Piggyback marketing essentially means using someone else's marketing budget to benefit your business. 

Obviously I don't mean actually using their money, but rather harnessing the power of their activity and piggybacking on the awareness they're able to create. It's a bit like riding in the slipstream of a more powerful vehicle. 

Read on for some ideas for current trends you can easily piggyb…

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