Ideas & knowhow

Social media

The best social media for your business

Social media

Facebook, Instagram, X/Twitter, TikTok, LinkedIn… It all feels a bit overwhelming doesn’t it?

At least once a week tourism business owners ask me which social media channel works best, or ‘Do I really have to try to do them all?’, and ‘If I’ve only got time for one, which should I choose?’

It really depends on what you’re trying to do and who your target markets are, but there is one social media channel that works best for most tourism businesses. I’ll get to that in a moment.

If you’re feeling ov…

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Give facebook some love

Facebook

Where are you spending your time on social media? 

I don't mean where you're scrolling: rather where are you posting and most active in order to attract visitors?

I think many of us have got distracted trying different channels, enjoying the ease of just sticking a photo on Insta, taking a sneaky peak at stupid videos on TikTok. 

We've moaned about the changes to Twitter (X), thought that facebook was 'past it'. If you're anything like me, you've probably also felt a bit tired of social media…

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Harnessing that Back to School feeling

Back to school feeling

New pens, notepad, clean desk. Good intentions. Freshly scrubbed face, newly cut hair.

Actually my hair isn't even properly brushed today. But the thought is there: that 'back to school' feeling is in the air.

Is there a way you can use this to strengthen your tourism business? 

It's many years since I went to school and quite a few since my daughter was there, but I still get the back-to-school feeling. It's a good excuse for some new stationery, but it also galvanises me into action plannin…

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Have they forgotten all about you?

Forgotten
There's a really good restaurant near where I live. It's great value and serves excellent food. We don't go there very often. Partly because we forget about it, partly because there are other places, partly because we like to cook.

Every now and then when they have availability, the restaurant owner emails with a discount offer to pick up some last minute bookings. 

We almost always book. 

The discount is nice but it's good value anyway. The mailings are just a good reminder of how much w…

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Rain can't ruin...

rain can't ruin

It’s raining. Again.

It might not be raining all the time, but the idea of a rainy summer can deter potential visitors. It dampens (sorry!) the spirits of those who do visit too, so referrals may be lower than usual.

What can you do?

Obviously you can’t stop the rain, but you can change perceptions.

Here are a couple of suggestions that work:

1. Don’t moan, especially on social media. Everyone knows the weather isn’t great. You don’t need to add to the misery

2. Don’t deny that it’s a litt…

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Click, click, click - why you need to take more photos

photos

How does your business and local area look at the moment?

Everywhere I look I see beautiful (mainly blue) skies, blooming gardens, lush green trees, fresh produce and happy visitors.

Now’s a good time to take photos.

Not just now and then, not just a few but of everything, everywhere, whenever you can!

I'll suggest how you can use these images in a moment. 

First of all though, I really want to stress: any spare moment, when you’re taking a quick break, when you see something beautiful, wh…

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Adapt your marketing - fill gaps and attract last minute bookings

Fill gaps

This year has been a strange one for the tourism industry. Some incredibly busy periods, followed by gaps in demand. Strong bookings for times that are usually less popular, and yet empty weeks at peak season. Flurries of advance bookings, and then many very last minute bookings. 

It's unsettling and leading to a lot of concern: a roller-coaster ride of optimism and pessimism. 

So what can you do? 

It's tempting to simply discount and hope for the best. After all, many people are struggling a…

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Positive trends for UK hospitality

Positive trends uk hospitality - SImplero

This week I've been judging the VisitEngland Awards for Excellence (accommodation) and noticed some positive trends: 

1. Good businesses really are memorable, with stand-out appeal: independents manage to do this well, and some chains are trying to find better ways to differentiate individual properties. Some businesses have made significant investments in their properties, but it's not just about cash - creativity and guest-focus really count.

2. Since last year's judging panel, it seems that…

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Emojis in your marketing

emoji

Emojis make people smile 😃. They're fun. But they're not very professional? 

Using them in your marketing - whether it's in an email, or your social media - would be like speaking slang in a business meeting instead of 'proper' English. Or? 

If you target very traditional people who are perhaps quite formal, they may not react very positively if you pepper your marketing communications with emojis.

However, most tourism-related businesses have an audience who are now very used to seeing plent…

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Social media ideas for Spring

Social media ideas for Spring

It's the one thing everyone tells me they struggle with - ideas for social media posts.

What can you write about to keep people interested and engaged, and to encourage them to plan a visit to your business? 

Here are a few ideas

Before we get started: instead of just scanning through these ideas, I suggest you get a pen and paper (it works much better if you can actively scribble, not just think or type) and jot down related thoughts as you read each topic. Let the list below spark more idea…

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