What's your talk trigger?

A - talk trigger

Would you like visitors to recommend your business? To write positive reviews about it? To really spread the word about what you do? 

If you do a good job, there's a strong chance people will tell others. They may even do so on social media, potentially informing hundreds or even thousands more people. 

But there's only a chance they'll do that. it's likely, but not guaranteed. 

What if you could increase the chance? To make it more likely that people will remember you and actively want to te…

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An easy way to impress

A - Easy way to impress

Many years ago we stayed at a hotel in Canada. It was off-peak and the large hotel wasn't full. Every evening for five nights the owner served us dinner. Every evening he introduced himself, asked where we were from (no other Brits in the hotel at the time), and explained the short menu and the buffet starter arrangements. Every evening. Not a flicker of recognition. Still the same spiel, despite us making it increasingly obvious that we'd heard it before. I don't remember much about that trip, …

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Is the price right?

A - more money

You can learn how to do social media. You can learn how to make your website better. You can learn how to take better photos. 

We talk about needing to get more direct bookings. We talk about needing more off-peak business. We talk about visitors, how we feel, what we're doing. 

But we don't talk about prices or making money. I've rarely seen anything that helps tourism and hospitality businesses think about the prices they charge, how to increase their profits, how to make more money, or even…

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The powerful lure of nostalgia in tourism marketing

A - nostalgia

Sometimes it pays to look backwards and think about the past, to use old ideas to create new opportunities and new markets. Nostalgia is a powerful motivator, and particularly effective in tourism marketing.

After the past difficult year it's perhaps not surprising that nostalgia has become so important. It's been found to help counteract loneliness and anxiety, conjuring up positive emotions. A glimpse of happy times from the past can help people cope with stressful times in the present.

Usin…

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