Save time - become a dictator

dictator

Do you find that some of your best ideas strike when you're not at your desk?

Or that when you sit looking at a blank page, it's harder to start writing? 

And are you short of time? 

The answer is simple, thanks to easy-to-use technology. 

Become a dictator.

Not in the all-powerful sense,  but by dictating messages. 

It's now so easy to do, whether you use Word, emails, notes on your phone or any other channel.

Years ago, I had a back problem and couldn't type, especially as I had an urge…

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Trends you can use in your marketing

Take advantage of trends

I've been considering some current trends and what visitors are looking for at the moment. Can you use one of these to either develop an aspect of your business, or use as a different promotional angle to appeal to specific markets? 

Slow... slower: a strong interest in slowing down, pausing to enjoy the moment or to simply spend a longer time relaxing and being 'off-line', 'away from it all' and escaping a busy world

Silence: building on the slower trend - a chance to just enjoy silence, or n…

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Some ideas in case you're struggling

Struggling

I’ve recently heard from numerous business owners who have said they’re struggling at the moment. Some are disheartened by their lack of bookings and visitors, other exhausted by the extra effort that seems necessary to generate income and uncertainty caused by last minute bookings.

If you’re feeling like this, you’re not alone.

I am running a free marketing workshop (on Zoom so you don’t have to go anywhere and there’s a replay available) to outline what you can do right now - details here. You’r…

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Back to marketing basics

Marketing basics

Sometimes it’s worth taking a step backwards to help you leap forward.

Now and then I like to re-consider the basics of marketing. It’s easy to make things more complicated than they need to be.

There’s a short sequence of marketing activities that work, again and again. It’s more about words and ideas than anything else, so it’s free.

Here’s what you need to do to get someone to book, buy or decide to visit

Think: does your current marketing do this? Can you change your social media posts so the…

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Use anticipation and FOMO

anticipation and fomo

Can you feel the excitement and anticipation in the air?

As the weather warms up, holidays approach and we slowly cast off our Winter vests, it’s uplifting to look forward to the Summer.

Social media is filling with news of last minute preparations for attractions re-opening, and visitors are posting about their plans for trips.

Now’s the time to take advantage of two related factors in your marketing: Anticipation and FOMO (fear of missing out).

When I talk to some business owners about using a…

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Lessons from award-judging

important for all businesses

I’ve just spent several days judging accommodation awards for the VisitEngland Awards for Excellence. I enjoy doing this as it gives great insights into trends and what others are doing to stay ahead. Perhaps surprisingly though it’s also a reminder to go back to basics.

Some of the best B&Bs or hotels miss out on awards (and bookings) because they don’t do the simplest things. The same lessons apply to other tourism businesses, whether attractions, activity providers, or food and drink outlets.

R…

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Pre-season marketing checklist

Marketing Checklist

As the leaves start to appear on trees, more visitors will be arriving. Is your marketing ready to make the best of the year ahead?

Once busy with visitors, marketing gets harder to fit in so here’s a pre-season marketing checklist to feel a little more prepared.

Let’s focus on just a few elements for now:

Anticipation

[ ] Ideas for social media posts asking what visitors are most looking forward to, ways to get them to talk about forthcoming trips

[ ] Messages (e.g. by email or text) for guests who…

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One new skill to benefit your business

one new skill

Confession time!

What's the one thing you're putting off doing?

The one thing you've either decided you can't do, or a thing that gets in the way of more business success or ease? 

We all have something. Usually our main excuses for not doing something connected to our business are 'no time' or 'no money'. But really they're just the lazy excuses. Most marketing activities don't cost a great deal and we manage to make time for the things we prioritise. 

There's normally something else that w…

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Make your marketing more consistent

more consistent marketing

There's one thing that makes every marketing activity stronger and more effective.

No, not money. Not even a lot more time. 

Consistency.

Taking one small action every day or week can be as effective as spending ages and pots of money on bigger activities. 

Consistency builds momentum.

It builds trust. It builds awareness. It builds experience.

It builds business and profitability.

What sort of marketing activity am I talking about?

I mean any action you might do regularly (and I do mean…

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Do you need to zig or zag?

Zig or zag

Sometimes it’s important to keep up with competitors, to use the latest social media or do something so you’re not seen as ‘old-fashioned’.

But sometimes it pays to deliberately be different.

Millionaire entrepreneur James Caan says he made his money by 'zigging' when everyone else was 'zagging'.

I was reminded of this recently when the family-owned Booths supermarket chain (the North’s answer to Waitrose) announced that they are removing almost all their self-service checkouts. This was in s…

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