You can learn how to do social media. You can learn how to make your website better. You can learn how to take better photos.
We talk about needing to get more direct bookings. We talk about needing more off-peak business. We talk about visitors, how we feel, what we're doing.
But we don't talk about prices or making money. I've rarely seen anything that helps tourism and hospitality businesses think about the prices they charge, how to increase their profits, how to make more money, or even…
Sometimes it pays to look backwards and think about the past, to use old ideas to create new opportunities and new markets. Nostalgia is a powerful motivator, and particularly effective in tourism marketing.
After the past difficult year it's perhaps not surprising that nostalgia has become so important. It's been found to help counteract loneliness and anxiety, conjuring up positive emotions. A glimpse of happy times from the past can help people cope with stressful times in the present.