Make your marketing more consistent
There's one thing that makes every marketing activity stronger and more effective.
No, not money. Not even a lot more time.
Taking one small action every day or week can be as effective as spending ages and pots of money on bigger activities.
Consistency builds momentum.
It builds trust. It builds awareness. It builds experience.
It builds business and profitability.
What sort of marketing activity am I talking about?
I mean any action you might do regularly (and I do mean…
Two quick tweaks for more impactful photography
Ready for two very quick tweaks that can drastically improve the impact of images on your website and social media?
They're both really easy.
First of all - crop.
Yes, it's that's simple. When you're about to use an image, consider whether it would be stronger if you chopped off a bit. Maybe there's a distracting double yellow line? A bin, some clutter? Or you need to focus on a particular part of the photo? My father was a photographer and constantly tried to educate me. I'm still not a g…
Click, click, click - why you need to take more photos
How does your business and local area look at the moment?
Everywhere I look I see beautiful (mainly blue) skies, blooming gardens, lush green trees, fresh produce and happy visitors.
Now’s a good time to take photos.
Not just now and then, not just a few but of everything, everywhere, whenever you can!
I'll suggest how you can use these images in a moment.
First of all though, I really want to stress: any spare moment, when you’re taking a quick break, when you see something beautiful, wh…
That thing you say you can't do
What are you rubbish at? What's the thing you say you can't do?
We've all got something, or in my case - many things.
I'm rubbish at recognising music, even when it's something I enjoy.
I'm rubbish at sitting down to start to write a long report. I'm fine when I'm ten minutes into the job but that first minute or two...
I'm rubbish at anything to do with cars. I once had a new car that a client noticed and commented on. I knew I was supposed to respond in some way but all I could say was '…
I'm not great at throwing and catching but I am an expert juggler...
Over the years I've got used to balancing the demands of different clients and working on several projects at once, at the same time as trying to make time for family and friends, three dogs, household chores, hobbies and community voluntary commitments.
I can never resist learning and trying any new (to me) time management tips and productivity hacks. Some are brilliant. Others just don't work for me.
These are the very s…
Money, time, energy and health - what they mean for your tourism business
How are you feeling about the year ahead?
There's no doubt it's going to be tricky for many tourism businesses. But there will also be opportunities. What can you do to maximise them?
Many are worried about rising prices. Offering good value for money (not necessarily lowering prices) will be essential.
Over the coming months I think that visitors will have other pre-occupations too:
- Time - how to spend it wisely, how to get back some more time, how to maximise free time and not waste i…
Don't just tell - show
We often say that a picture is worth a thousand words, but how often do we actually use the right photos to convey key points?
Most businesses have something they need to tell their visitors or need to stand out somehow. A single photo might do the trick.
Have you thought about the key messages you're trying to convey and then made sure you're using photos that tell that story?
Years ago I advised a hotelier, Dave, who ran a small hotel in an area that was notorious for dirty and run-down …
Stop feeling stressed by social media marketing
Social media is an essential part of tourism marketing. It’s free and can be incredibly effective.
It can also feel overwhelming and stressful. Here are a few ideas to help:
1. Create, then consume. Social media is useful when you use it to post, not just to scroll. So stop scrolling, think what you want to post, post it, and then if you have time, take a peak at the rest of your timeline. Being deliberate about how you use social media definitely helps.
2. Decide why you want to be on social…
How a tomato timer helps get work done
Do you sometimes have days when you faff about or lack focus? When you find it hard to settle and get things done?
Pomodoro is the answer!
The Pomodoro technique was created by a man called Francesco Cirillo and named after the tomato-shaped kitchen timer he first used (Pomodoro = tomato)
It's a really simple idea. You set a timer for a short period of time, typically 25 minutes. Focus on one task and stop when the timer goes off. Then you have a five minute break before re-setting. I find u…
Improve reviews, get more recommendations and save time
If you're ever been on one of my marketing workshops, you've probably heard me talking about certain topics again and again. Some might even say I nag...
Here are some points I keep making - they probably sound familiar? I go on about them because they're key to the success of your business.
Visitors need to be inspired, given information about your surroundings, other local businesses and multiple reasons to visit. They love to get 'insiders' tips' and if you do this right, they'll share…