Make your business stronger. Be ready to recover from Coronavirus
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It’s clear that tourism businesses are in for a very tricky time. We need to accept the lack of visitors, and expect it to continue for several months. I've worked in tourism marketing for a long time and learnt how to deal with adversity caused by world events. I'd like to share some of that experience with you. Free of charge.
We can save energy wondering what will happen by assuming the worst and planning how to make things a little better. Some of our worries can be temporarily put aside through activity. Recovery may be some time away but we can use that time productively. What we do now determines our future. Let's actively plan for better times. We all feel like things are out of our control but there are some actions we can take right now to feel better. We can use this time to improve our marketing, and be open to future opportunities. We can improve our skills (look out for the discounted access to online workshops next week). We can build collaborations, share experiences, ask for help. Above all, we need to keep communicating, and keep marketing, ready for recovery. I still remember the panic I felt during all sorts of crises over the past 30+ years – Gulf War, recession, floods, Foot & Mouth, 9/11. Yet, afterwards we bounced back. Some brilliant businesses were born. Some did things differently. Even in adversity there are some positives. Business will get better. Let's get ready for recovery. |
Fresh ideas that might helpI write a marketing blog every Tuesday and post it here. You may also like to read this optimistic article about planning for a brighter future, with some tangible actions for businesses and destinations.
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FREE ways to benefit your business
Free Recovery Marketing ProgrammeJoin me in a Step by Step Recovery Marketing Programme. You can follow each step in your own home, at your own pace. Once you sign up, you'll have the opportunity to go through a series of practical activities to make your marketing stronger, and plan for better times.
The Recovery Marketing Programme includes explanations, suggested activities, checklists and other downloads. Sign up now |
Free online marketing workshopI'm running a free recorded online workshop with some ideas that you can put into practice right now.
You can access this at any time, from your desk without going anywhere. The workshop is available free of charge to any visitor-facing tourism business. When you sign in, make sure you check your spam folder in case the access email lands there. Register now to get access |
Free Online CommunityThe Tourism Network online community is friendly and supportive. It's where I post additional information and advice, and respond to members questions. It's a bit like facebook without the distraction of your Uncle's terrible photos.
I hope you'll join us in there, ask questions, offer your own opinions and benefit from the support of other people in the tourism industry Join the Tourism Network online community now |
