There's one question that tourism businesses ask me again and again.
What can you do to promote your business most effectively, particularly on a limited budget?
The good news is that you definitely don't need a big budget to promote your tourism business or destination! The bad news - there's no single activity that will suddenly make your business better known or bring you instant riches. But if you do a few simple things really well, you can build a strong tourism business and increase your revenue. It's all about the right product or service, the right market, and the right marketing messages.
Creativity and consistency can work better than big budgets. You don't need loads of time to be effective, so long as you're focusing on the activities that count. You don't need to be a technical genius to have an impactful website and social media. You just need the right content aimed at the right people at the right time...
That's where I come in. After helping over 8200 tourism businesses and destinations to grow and flourish, I've discovered what works and what doesn't so I can quickly get to the nub of the matter and help make your business better. I'd be very happy if you'd like to pay me to help you, but that's not what this website is about! I get a great deal of satisfaction out of putting my tourism marketing experience to good use, whether that's working directly with businesses, sharing ideas through this blog, or running the Tourism Network online community.
I hope you'll enjoy browsing the blogs and will perhaps sign up to receive my popular Tourism Knowhow mailings with a fresh batch of ideas and advice into your inbox every Tuesday.
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