Practical marketing knowhow
for tourism businesses
"What's the best way to promote your business, when you have limited time and money?"
Many business owners ask this question. It's why I started writing a weekly tourism marketing blog, running workshops and created the Nurture and Grow programme. After 32 years in tourism marketing and helping over 8200 tourism businesses and destinations to grow and flourish, I've worked out what works and what doesn't so I can quickly get to the nub of the matter and help make your business better.
The good news is that you don't need a big budget to promote your tourism business or destination.
The bad news is that there's no single activity that will suddenly make your business better known or bring you instant riches.
However, if you do a few simple things really well, you can build a strong tourism business and increase your revenue. It's all about the right product or service, the right market, and the right marketing messages.
Creativity and consistency can work better than big budgets. You don't need loads of time to be effective, so long as you're focusing on the activities that count. You don't need to be a technical genius to have an impactful website and social media.
You just need the right content aimed at the right people at the right time...
I get so much satisfaction out of putting my tourism marketing experience to good use, whether that's working directly with businesses, sharing ideas through this blog, or running my online community.
I hope you'll enjoy browsing the blogs and will perhaps sign up to receive my popular Tourism Knowhow mailings with a fresh batch of ideas and advice into your inbox every Tuesday.
I'd love to share my tourism knowhow with you