Tough love: I'm rubbish with technology
“I’m rubbish with technology”
I hear this from tourism business owners every day. Even from the ones who seem petty good with technology!
If you’ve ever said or thought you’re rubbish with technology, it’s time for some tough love.
You’ll thank me for it later. Actually, not even much later if you read and act on this. Within minutes you could be doing something you think you can’t do.
Let me start by telling you about my mum. Stay with me – it’s relevant. She’s 82. She didn’t learn computer programming at school. She's been retired for decades. She’s brilliant at gardening, sewing and cooking. But technology isn’t her natural habitat. She used to say she was rubbish at technology.
Over the last two years, she’s made a website for the Women’s Institute, is on Facebook, Twitter, Pinterest and Instagram. She often tells me about something she’s found on YouTube. No one taught her any of these things.
My mum went from ‘can’t do it’ to ‘it’s easier than I thought’ within hours. You can too!
I’ll get to that in a moment. Here’s the tough love:
You can’t be bad at something you haven’t really tried.
‘I’m rubbish at...’ is often more about procrastinating than actually trying something and finding you can't do it.
It often really means ‘I don’t want to do that’. Or 'I'm scared I'll be rubbish at it'. How will you know until you're tried?
Or ‘I’m not interested in doing that and I can’t see the point’.
You're missing out
Every day millions of people who’re ‘rubbish at technology’ create websites using easy-to-use tools like Weeblyand Squarespace. They create brilliant posters, presentations, leaflets and designs for free using Canva. They send out mailings to thousands of people using Mailerlite and Mailchimp. They reach new markets and build loyalty through social media channels using Facebook, Instagram, TikTok, YouTube and Pinterest.
Every single one of these technology tools was built with one purpose: to get as many people as possible using them.
They’re designed to be really easy to use, taking the user step-by-step through a simple process to become initial users. If you need to know more, there are endless free online tutorials.
None of this technology is hard to use. It’s designed for absolute beginners.
At the point when my mother realised she could stay in touch with her family and stalk her grand-daughters to see what they’re doing, she stopped thinking about the ‘technology’ and just got started using these incredibly powerful free tools. She didn't need any help. She just decided to do it.
You might have other things you’d rather do. But if you’re running a tourism business right now, technology is your friend, not your enemy. It can save you time, help you reach more people and save money.
We all have things we put off doing. That’s natural. But sometimes we need a bit of a push to think again, to decide the time is right to get to grips with something we think we don’t want to do.
If you’re still telling yourself ‘I’m rubbish at technology’ why not choose one of the tools I’ve mentioned in this article and just give yourself 20 minutes to get started and see how far you get? Let me know how you get on.
Great article Susan and so very true! My dad also taught himself to do graphic design on the computer and shocked us all! But he wanted to do it so he did. I'm comfortable with Facebook and Twitter but wonder which out of Instagram or Pinterest would be best for me to have a go at in order to get across the stunning visual nature of our business? I've got some great photos but I'm sure I'm not making the most of them.
"Where's there's a will, there's a way!" Instagram is very much about images so a good way to convey a stunning setting but it's also a competitive market. Very few tourism businesses use Pinterest and yet it's actually a very effective visual search engine that can help your website rank higher as well as attracting new visitors. Worth a try.
Absolutely! OK thanks for that. Still undecided at present. Will have a look at both then make a decision.
Leave a comment