Ideas & knowhow
Social media ideas for Spring
It's the one thing everyone tells me they struggle with - ideas for social media posts.
What can you write about to keep people interested and engaged, and to encourage them to plan a visit to your business?
Here are a few ideas
Before we get started: instead of just scanning through these ideas, I suggest you get a pen and paper (it works much better if you can actively scribble, not just think or type) and jot down related thoughts as you read each topic. Let the list below spark more idea…
Information vs inspiration
Are you making an easy mistake in your marketing? Something that makes a big difference, but which is luckily easy to resolve?
I've written before about how sometimes we're just not saying what we think we're saying.
There's another common mistake we often make.
Information or inspiration?
A common error is to offer too much basic information, when people actually need inspiration.
The key is to think what your visitors need to know, and when.
Image you're vaguely thinking about a holi…
Stop the scroll
We want people to scroll - to find our posts and information. But then we want them to stop. We need visitors to stop scrolling long enough to take in the reasons why our areas and businesses are worth visiting. We need them to stop scrolling so they can choose us.
We need visitors to absorb essential information on our websites, and visitors don't always have the patience to scroll all the way down your pages to find what they're looking for.
The answer: use really compelling information and…
Use the right images to promote your business
We often say that a picture is worth a thousand words. We know that images and videos are now an essential part of promotional activity. But do we use the right photos?
Making some simple changes to the images you use can make your marketing much more powerful.
Using the right photos is part of persuading visitors that your business is good for them, relevant to their needs, that they will be welcome and are making the right decision. Visitors need 'evidence' and using the right photos is pa…
Compare these sentences:
We're in a great location in RandomUnknownVillage, with lots to see and do. There's something for everyone.
You'll love our hidden location in RandomUnknownVillage, close to SomewhereFamous and AnotherWellknownPlacePeopleSearchForOnGoogle. It's ideal for anyone who wants to relax and enjoy two great pubs, x attraction or our recommended walks to x, y z.
I've had lots of experience and know about marketing
I've worked in tourism marketing for…
Walking in different shoes
A long time ago I went to my daughter's school assembly. It's a memory that has stuck in my mind because it was quite a good marketing lesson!
There was a pile of shoes and boots at the front of the school hall. The teacher told a story about some people who didn't really understand each other.
The children were asked to put on a pair of the assorted footwear and walk towards each other. It was amusing because the shoes and boots were too large, and the children took on exaggerated walks acco…
Do it again
What's the best thing you've ever done to promote your tourism business?
What worked well?
Or perhaps there's something small you did that was moderately successful?
It could have been a social media post that got plenty of engagement. Or a blog post that's still driving traffic to your website? A photo that people have said they like? Or something you say to guests that seems to resonate?
Whatever it is, don't just do it once. Repeat whatever works, again, again and again.
We often as…
Money, time, energy and health - what they mean for your tourism business
How are you feeling about the year ahead?
There's no doubt it's going to be tricky for many tourism businesses. But there will also be opportunities. What can you do to maximise them?
Many are worried about rising prices. Offering good value for money (not necessarily lowering prices) will be essential.
Over the coming months I think that visitors will have other pre-occupations too:
- Time - how to spend it wisely, how to get back some more time, how to maximise free time and not waste i…
Small businesses are mightier than you think
Small is beautiful, better – and bigger than you might think.
I’ve always been drawn to small businesses rather than corporate chains. I like the direct link between customers and business owners, between business owners and their local communities and their suppliers.
Most of the businesses I help are small, usually independently owned. Their owners frequently say things like, ‘it’s just a small business’ or ‘it’s just me/us’.
But… small businesses are almost always mightier than their owne…
Helping a charity and marketing your business
At this time of year many charities are clamouring for our attention. You've probably also noticed several large businesses aligning themselves with charities as part of their own marketing. The television advertisements by John Lewis and Marks and Spencer instantly spring to mind, but there are plenty of other examples.
Could you use this in your own business, and help others at the same time?
I'm not suggesting a big TV advertising campaign! Rather, the simple act of linking your business …