Ideas & knowhow
Consideration stage of selling
I've had several messages recently from people who say that they've had more visitors to their website but it hasn't necessarily resulted in more bookings.
Why? Is there anything you can do?
Quick answer: yes!
First of all, it's worth establishing that people aren't just coming to your website for five seconds and then 'bouncing out' because they don't at all like what they see. Google Analytics will help you with this.
Let's assume there's nothing fundamentally wrong with your website, a…
A useful source of marketing inspiration
Do you struggle sometimes when I say things like 'write for your target market' or 'get inside the mind of your customers'?
Second-guessing what your guests want isn't easy. Neither is looking at your business from their perspective.
We're often too close to see the things that others see from outside. When they're pointed out, you probably say 'of course' but it's hard to see in advance.
Can you do anything about this? Yes!
Ask your customers.
Ask them what they love, ask them what the…