Ideas & knowhow

Small steps for a giant leap

small steps

There's a Japanese expression and approach that many Western business leaders have started to use: Kaizen*. I think it's also invaluable for small tourism business, especially those with tiny marketing budgets and no time.

The Kaizen approach is based on the idea that small continuous steps and tweaks build up to more substantial improvements over time.

Kaizen is good news for all of us for three reasons:

. Small steps are easier, especially when you don't have a lot of time;

. It costs practicall…

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How to use awareness days to boost your marketing

awareness days

You might have noticed on social media and in the press that it's Something Day or Week almost every day? Whether it's Dry January, Black Friday or Take Your Pet to Work Day, there's always an 'awareness day' with a hashtag trying to grab attention.

You might have even tried to use one of these hashtags to give your own social media a boost? I've put together a few ideas to help you use awareness days more successfully. 

First things first.

What are 'awareness days'?

For decades we've used …

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The power of keeping things simple in your business


I don't think I remember a time when so many people were so exhausted. Almost everyone I meet or see on screen say they're just so tired, either because of stress, hard work or illness. I had a lot of messages when I wrote this blog about getting over difficult humps. There's clearly something in the air. 

I've been thinking about how we can somehow ease the strain and make life easier.

There's an answer: it's simple.

Or rather simplifying is the answer. 

I've started to simplify all kinds o…

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Important Instragram Updates

Instagram updates

Instagram has recently made two changes which are likely to make a big difference to users.

Firstly, you can now log in to your account and post to Instagram directly from your computer so Instagram is no-longer mobile-only.

The second change is that now everyone can add links in Stories. This used to be something only available on verified accounts or those with a given number of followers but is now being rolled out everywhere.

To add links to your Stories, you need to use the Link sticker …

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For those feeling exhausted and overwhelmed

overwhelmed or exhausted

Ever feel like you're wading through treacle? That no matter how upbeat and positive you are, there are always times when everything just feels like hard work. It's easy to become overwhelmed, exhausted and discouraged. Sometimes it feels like progress is painfully slow. 

Some one happened to mention the moon landing the other day, being very specific about the date when it happened. It sparked a thought that might help you too. 

On 19th July 1969 no-one had ever landed on the moon. It just se…

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Using twitter to get free media coverage

twitter for media coverage

I love twitter for the variety of topics  on there and the many useful links I often find, but I rarely suggest businesses use it to promote their businesses. Whenever I look at Google Analytics for tourism business websites, twitter seems to refer very little business.

Twitter is brilliant for one thing though: generating free media coverage.

Journalists love twitter. They use it to gather stories, spot trends, find new contacts and – most importantly and useful for you – to ask for informati…

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10 Social media ideas to build followers and your business

10 social media posts

Do you sometimes struggle to think of good things to post on social media? It can be hard to try to find different ways of saying "Look at my business, come and visit!" without boring people or feeling like you're being too pushy (you're not!).

Here are some different types of social media posts you can use to promote your business, engage visitors and make your feed more interesting. Using a combination of these will help build engagement and followers. But don't forget to do numbers 6 and 10 …

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Psychology of Colour


l’m a fan of small, almost effortless, low cost marketing tweaks that can make a difference very quickly. 

Some may sound odd or flippant but those who try them, often email me to tell me they worked. Today’s suggestion is no exception.

Are you feeling blue, in a black mood? Seeing red or green with envy? Is life a little grey, or maybe it’s not that black and white?

Yes, you’ve guessed, I want to talk about colour.

You may think this is something you’re more likely to hear you…

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Create cosy Autumn and Winter images that sell

cosy images
If you're trying to promote your business in Autumn and Winter, you need some really good images to help counteract some of the negative pictures in people's heads that might otherwise deter them from visiting. 

Promoting Autumn and Winter means creating a cosy feel, showing visitors that our locations are inviting and good places to be through-out the year. 
Some tips to create cosy images that sell
Light can be really flat during the day in Autumn and Winter, so think …

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Why you're not being 'salesy' enough


I had a conversation yesterday with someone who felt that they weren't earning as much from their business as they'd like because people don't know about them and what they do. They get decent traffic to their website and social media but somehow it doesn't result in bookings or extra visitors. I had a quick look: they were posting on social media but not 'selling', with very few posts about their business and what they actually do. Lovely Autumn photos, motivational quotes, a cake recipe - …

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