Ideas & knowhow

Marketing

A useful source of marketing inspiration

source of inspiration

Do you struggle sometimes when I say things like 'write for your target market' or 'get inside the mind of your customers'? 

Second-guessing what your guests want isn't easy. Neither is looking at your business from their perspective.

We're often too close to see the things that others see from outside. When they're pointed out, you probably say 'of course' but it's hard to see in advance. 

Can you do anything about this? Yes!

Ask your customers.

Ask them what they love, ask them what the…

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