Ideas & knowhow

Mindset

Make your marketing more consistent

more consistent marketing

There's one thing that makes every marketing activity stronger and more effective.

No, not money. Not even a lot more time. 

Consistency.

Taking one small action every day or week can be as effective as spending ages and pots of money on bigger activities. 

Consistency builds momentum.

It builds trust. It builds awareness. It builds experience.

It builds business and profitability.

What sort of marketing activity am I talking about?

I mean any action you might do regularly (and I do mean…

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Are you all in?

all in

I've had a few conversations recently with business owners who're teetering.

Some are tinkering around the edges. Some are poised to go deeper but not quite there. 

This is to encourage you to jump and 'go all in'...

I'm talking about focusing on something - in this case a target market - and really doing everything you can to be as strong as you can in that area. There are great revenue benefits when you do. And it makes marketing much easier. 

A few examples: 

Is your business dog-toleran…

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Focus & achievement when you run a small business

accountability

How do you make sure you get key jobs done and move your business forward? 

When you work on your own it can be difficult to stay motivated and to tackle important tasks. If you're anything like me, there's always something that you keep putting off!

I've written before about some productivity tips, how small steps can make a difference (here and here).

Here's something else that can help: having an 'accountability partner' or 'co-working'. Read to the end for a free opportunity to try 'co-wo…

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Have they forgotten all about you?

Forgotten
There's a really good restaurant near where I live. It's great value and serves excellent food. We don't go there very often. Partly because we forget about it, partly because there are other places, partly because we like to cook.

Every now and then when they have availability, the restaurant owner emails with a discount offer to pick up some last minute bookings. 

We almost always book. 

The discount is nice but it's good value anyway. The mailings are just a good reminder of how much w…

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Who needs a treat?

Who needs a treat

This morning I popped into a local shop. They sell gifts and sweets. The owner greeted me heartily. When we spoke, it was clear he wasn't just in a good mood - he was feeling euphoric. Their takings for May were up 35% on May last year. 35%!

Is he a genius? No. Is he doing something unusual? No. 

All he's doing is responding to comments so many of his customers make:

'I need a treat' or 'I want to get a treat for...'. 

Many people are struggling financially at the moment. Many have to make e…

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That thing you say you can't do

Thing can't do

What are you rubbish at? What's the thing you say you can't do? 

We've all got something, or in my case - many things.

I'm rubbish at recognising music, even when it's something I enjoy. 

I'm rubbish at sitting down to start to write a long report. I'm fine when I'm ten minutes into the job but that first minute or two...

I'm rubbish at anything to do with cars. I once had a new car that a client noticed and commented on. I knew I was supposed to respond in some way but all I could say was '…

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Are you normal?

Normal

My mother recently pointed out something that I think is a little unkind. She commented that I keep saying that I've worked in tourism marketing for over 30 years but I'm old (according to her) and it's now nearly four decades. Nothing like telling someone they're older than they think!

But there is a good side. Or so I choose to believe. 

Experience. Lots and lots of experience. I've helped and advised many different businesses - all in tourism, in many different areas and sectors and differe…

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Positive trends for UK hospitality

Positive trends uk hospitality - SImplero

This week I've been judging the VisitEngland Awards for Excellence (accommodation) and noticed some positive trends: 

1. Good businesses really are memorable, with stand-out appeal: independents manage to do this well, and some chains are trying to find better ways to differentiate individual properties. Some businesses have made significant investments in their properties, but it's not just about cash - creativity and guest-focus really count.

2. Since last year's judging panel, it seems that…

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Walking in different shoes

Shoes

A long time ago I went to my daughter's school assembly. It's a memory that has stuck in my mind because it was quite a good marketing lesson!

There was a pile of shoes and boots at the front of the school hall. The teacher told a story about some people who didn't really understand each other. 

The children were asked to put on a pair of the assorted footwear and walk towards each other. It was amusing because the shoes and boots were too large, and the children took on exaggerated walks acco…

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Productivity tips

Productivity tips

I'm not great at throwing and catching but I am an expert juggler...

Over the years I've got used to balancing the demands of different clients and working on several projects at once, at the same time as trying to make time for family and friends, three dogs, household chores, hobbies and community voluntary commitments. 

I can never resist learning and trying any new (to me) time management tips and productivity hacks. Some are brilliant. Others just don't work for me. 

These are the very s…

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