Pre-season marketing checklist
As the leaves start to appear on trees, more visitors will be arriving. Is your marketing ready to make the best of the year ahead?
Once busy with visitors, marketing gets harder to fit in so here’s a pre-season marketing checklist to feel a little more prepared.
Let’s focus on just a few elements for now:
[ ] Ideas for social media posts asking what visitors are most looking forward to, ways to get them to talk about forthcoming trips
[ ] Messages (e.g. by email or text) for guests who…
The best social media for your business
Facebook, Instagram, X/Twitter, TikTok, LinkedIn… It all feels a bit overwhelming doesn’t it?
At least once a week tourism business owners ask me which social media channel works best, or ‘Do I really have to try to do them all?’, and ‘If I’ve only got time for one, which should I choose?’
It really depends on what you’re trying to do and who your target markets are, but there is one social media channel that works best for most tourism businesses. I’ll get to that in a moment.
If you’re feeling ov…
Repeat repeat repeat
Are you busy? Tired? A bit over-whelmed or pre-occupied? Hamster-wheel spinning too fast? Just generally feel a bit ‘meh’, at least now and then?
I’m guessing ‘yes’ to most of those questions? If so, you’re definitely not alone. This is exactly how many of our visitors feel too.
Do you read every email you receive? Do you see every social media post of all the accounts you follow? When someone tells you something do you always listen and absorb what they say? Do you notice every word and photo on…
Missing chances to increase your revenue?
Are you leaving money on the table? Or maybe just not attracting people who want to spend money with you?
There are reasons why you may not be attracting visitors or making as much money as you'd like.
Once you've considered each of these, small actions can have a big impact.
1. You don't make it clear who/what kind of people can benefit from your business. People often think something isn't for them, for example they may like the look of a holiday cottage but just not know what they'd be ab…
Make your marketing more consistent
There's one thing that makes every marketing activity stronger and more effective.
No, not money. Not even a lot more time.
Taking one small action every day or week can be as effective as spending ages and pots of money on bigger activities.
Consistency builds momentum.
It builds trust. It builds awareness. It builds experience.
It builds business and profitability.
What sort of marketing activity am I talking about?
I mean any action you might do regularly (and I do mean…
Give facebook some love
Where are you spending your time on social media?
I don't mean where you're scrolling: rather where are you posting and most active in order to attract visitors?
I think many of us have got distracted trying different channels, enjoying the ease of just sticking a photo on Insta, taking a sneaky peak at stupid videos on TikTok.
We've moaned about the changes to Twitter (X), thought that facebook was 'past it'. If you're anything like me, you've probably also felt a bit tired of social media…
Two quick tweaks for more impactful photography
Ready for two very quick tweaks that can drastically improve the impact of images on your website and social media?
They're both really easy.
First of all - crop.
Yes, it's that's simple. When you're about to use an image, consider whether it would be stronger if you chopped off a bit. Maybe there's a distracting double yellow line? A bin, some clutter? Or you need to focus on a particular part of the photo? My father was a photographer and constantly tried to educate me. I'm still not a g…
Why you need to use all your senses to promote your business
Can you quickly answer these questions?
I’ll explain why in a moment.
What can you smell right now?
If you tasted the most local (to your business) food you could find what would it be?
Is there anything you can see close to your business that many visitors don’t have near where they live. Or is there a small detail that visitors often overlook?
What sounds of nature can you hear? Perhaps they change through out the year?
If you were to walk blind-folded in the area close to your busi…
The must-have photo you might be ignoring
Last week a friend who is a psychologist asked for my help. She was getting lots of visits to her website but few bookings.
I took an initial look: there was nothing actually wrong with it - it had all the right information but potential clients were just not getting in touch. Sarah's website just felt 'flat', not very warm.
You may be wondering what this has to do with you and your tourism business?
You and psychologist Sarah make people feel better, directly or indirectly.
You both nee…
Click, click, click - why you need to take more photos
How does your business and local area look at the moment?
Everywhere I look I see beautiful (mainly blue) skies, blooming gardens, lush green trees, fresh produce and happy visitors.
Now’s a good time to take photos.
Not just now and then, not just a few but of everything, everywhere, whenever you can!
I'll suggest how you can use these images in a moment.
First of all though, I really want to stress: any spare moment, when you’re taking a quick break, when you see something beautiful, wh…