Simple web check and update

SImple web check and update

If you only have a few seconds to convince someone to stay on your website and decide to visit you, what do you need to do to get results?

1. Build confidence

Consistency is key. You need your potential customers to trust you. Simple things help.

Keep the same fonts, photo style and colours through-out your website.

Now might be a good time to click through all the pages of your website to check there’s nothing on there that’s out of place? Maybe you had to add some Covid-info in a hurry and it wasn’t in your normal style? 

2. Hardly anyone will read your website. There's something you can do to help. 

Most people will scan for the information that they’re most interested in reading.

You can draw them in and make it easier for visitors to find key information by breaking the paragraphs down into smaller chunks.

Add headline and sub-headings for more impact and reading ease. Highlight key bits of text.

Try to use sentences that capture attention or answer the kind of questions your visitors are likely to have. Use the words your visitors use. For example, parents talk about their children, so if you want to attract families, you need to use the words ‘families’ and ‘children’. Be specific about what you offer them. Think about the words they might be searching for and include them in your text. 

3. Use lists

When you want to convey information quickly, bullet points and lists are useful.

  • Keep them short
  • Don’t use them for everything: just for at-a-glance information 
  • Make them impactful and relevant

4. Keep important information above the fold

More and more people are viewing websites on mobile phones, tablets and small laptops. They’re used to scrolling but will always take more notice of information ‘above the fold’. The fold is the space that people have to scroll to see. On smaller devices there’s not a lot of space above the fold. Think carefully about every word and image at the top of your site. It’s a precious space so make the most of it.

5. Don’t save your call to action for just one page

You need visitors to your site to do something. This could be to book, sign up to a mailing list or some other action.

Include a call to action (CTA) such as ‘sign up to our newsletter so you get the insiders’ view of xxx’ or ‘book now’. Try a combination of different CTAs – buttons, text links, and image-links. Use them at the top and the bottom of the page, on multiple pages.

1 comment

Janet Cochrane

Thanks for this prompt - I know I'm guilty of not looking at my own website enough, and I normally only ever look at it on a laptop ... having just looked at it now on my phone, I can see that there's far too much scrolling to get to the important information. A thorough review is coming up, with phone in hand ...

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