Click, click, click - why you need to take more photos

photos

How does your business and local area look at the moment?

Everywhere I look I see beautiful (mainly blue) skies, blooming gardens, lush green trees, fresh produce and happy visitors.

Now’s a good time to take photos.

Not just now and then, not just a few but of everything, everywhere, whenever you can!

I'll suggest how you can use these images in a moment. 

First of all though, I really want to stress: any spare moment, when you’re taking a quick break, when you see something beautiful, when you spot a smiling guest having fun (ask permission), when you go anywhere, when you notice something a little special or different – take a photo.

Some will be brilliant. Some will be rubbish. You can edit them later.

Images are essential ‘evidence’ and a crucial part of your marketing.

You need photos to:

- explain every aspect of your business and local area

- to convince potential visitors you have what they’re looking for

- to show guests that there’s plenty to do in your area so they'll stay longer

- to remind previous visitors what they loved

- to generate a little FOMO and fill any gaps

- to help people look forward and make advance bookings (a sunny picture posted on social media on a rainy day can work wonders!)

The photos you take on your phone will be fine for your website, social media, and any mailings you do. Don’t hold back. Marketing is so much easier when you have a library of images/evidence to choose from.

Remember:

Take photos of small details as well as the bigger picture and overall context of your business.

Try to get some images of people enjoying themselves – preferably people who look like the type of visitor you’d like to attract more of.

Take photos of the surrounding area, other places to visit to show what else there is to do.

Most people want something to do, eat and drink, possibly places to shop and stay – so include all those categories in your photography.

When you take a photo, do it at least twice – you never know when you’ll need a portrait, landscape or square format image.

Look out for opportunities to take photos of things that might surprise or delight visitors – a little intrigue can work well.

3 comments

Jo Lee
 

Thanks Susan this is great, I think I struggle with overwhelm of images I take, I’m always taking them and then often forget to do anything with them!  We were featured in The Times at the weekend in a list of the UK’s best glamping sites and they used one of my phone images so I was very pleased with that! Currently trying to make the most of the feature and have let local news/radio outlets know so will be doing some interviews soon! Eeek! Exciting! Many thanksJoKingfisher Lakes Glamping & Log Cabins, Brandesburton, East YorkshireKingfisher-lakes.com07843 548460

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Deb Leighton
 

Oh so true Susan. Just started using instagram to fill in between FB posts. Did a reel of making oven baked salmon with lemon & pea risotto from our supper board menu… had well over a 1,000 views … creating a nice little buzz of activity 👍

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Jackie Berry
 

Great advice Susan. I tend to sort my photos into albums to help find things. I also use the search function (apple iphone) to find images. Not always 100% accurate but has saves me a lot of time. I also enable the location in settings so that I can search by location for images. 

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