A fast growing trend you need to use
I’ve been going on about this for a while. If you've been listening, you may be feeling a little smug as you'll have seen rsome good results already...
If not, its worth psying attention to this trend as its noty going away!
One of the biggest post-pandemic trends in tourism is an increased desire among visitors to gain insights into places that give them an ‘insider’s view’.
I’ve noticed it in two different generations:
- younger people who don’t want to follow the crowd, are independently-minded and ready to find their own way
- more experienced travellers who’ve got bored of the same old-same old, don’t like homogenous high streets and standard travel, and are ready to experience ‘something different’.
'Something different' doesn’t necessarily mean something that’s big, flash or exciting. Most are really happy to find something that’s simply different from their everyday.
Many talk about travelling like a local, but it’s more than that.
Meaningful travel experiences are good for the visitor and the host community. More and more visitors want to actively support local businesses and communities and immerse themselves in local activities. They really welcome insider tips and recommendations.
These could be for
- the best places to buy…
- quirky sights or details that most people miss
- the best places to do something such as a walk or cycle route
- people who have a particular skill or knowledge they like to share
- best places to eat or drink
- best views
- information about the local community, a tradition, history or an event
- ways to help safeguard the local area or make a positive contribution
Visitors can find some of this information on Google but they’re increasingly looking to social media and individuals with local knowledge.
What information and inspiration do you offer? How? Where?
3 comments
Your spell check not working? Or was that deliberate to grab attention?
Our guests seem to appreciate the little bit of extra knowledge , like the best places to park, the ‘not so busy’ times and days of the week to visit certain places; the days attractions offer discounts, what special exhibitions are on, who serves the best pies, where to buy local , handmade gifts, where is the nearest real ale pup, the best circular walk to take in the coastline and woodland, the history of the area, what wildlife is around, who offers sea fishing trips, where can you hire bikes…………the list is endless and the knowledge goes a long way. We have also noticed the trend of younger guests and mini nooners enjoying our location, personal attention and local area…….enough so that they re-book for anniversaries and birthdays.
Here’s an idea, is anyone interested in pooling knowledge and putting together some insider tips for their own little area?
So we are in Goathland, we have a holiday cottage and relaxed fine dining restaurant. If you are within say 40 mins of us and offer something you think I can share with our guests (and vice Versa) let me know!
We occasionally have guests in to run workshops here followed by a lunch, or when I have time I lead a monthly social walk (you guessed it, followed by lunch!)
We have big plans to extend our space next year which will allow us to facilitate much more frequent workshops and events, so please do get in touch if you’d like to collaborate.
You’ll find us at Homestead Kitchen in Goathland.
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