Course Content
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1. A mindset shift - no more stand-alone social media
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2. Reach more visitors
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3. Integrated marketing
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4. Post with purpose
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5. Which visitors?
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6. More aims and content pillars
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7. Ways to avoid overwhelm and save time
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8. Tips to make your social media more effective
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9. Content creation mindset
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10. Wake up the algorithm
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11. Strategic messaging
3. Integrated marketing
9:14
This is where we start to take a much more systematic approach to social media, integrating it with other marketing to make it more powerful and save time.
Once you start to use and re-use posts in the ways described in this section, it becomes more obvious how to integrate social media into your overall marketing.
Have a notebook handy to start your Content Bank
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