Make sense of search engines

Search engines like Google are changing. How can you keep up, and make sure your business is easy to find in the page rankings and AI overiew?

This short, practical online course is designed for small tourism and hospitality businesses who want to understand how search engine optimisation works, and what they can do to be found more easily, even in the AI overview. No technical knowhow needed!

This on-demand course is available whenever you want to access it, between 19th February - 31st March. 

You don't need to rely on expensive so-called experts or clever hacks. Follow this course and you'll learn: 

• how search engines find and rank your website
• what search engines and AI are trying to reward - so you can assess your website 
• the foundations that always matter 
• small changes that can make a noticeable difference to your visibility
• content that search engines and Ai can use
• how to get featured in AI overviews
• how your search engine (and AI) marketing fit in with your other promotional activities

By the end of this short course (under 90 minutes), you'll have a much clearer idea of what happens when a potential visitor searches for a business like yours - and what you need to do next to stand a better chance of getting found online. Many business owners tell me they feel more confident and relieved: it's not as complicated as they thought! 

This online course is divided into short sections (5-15 minutes) so you can follow at your own pace or binge in one go. 

I promise you: you don't need any technical knowhow to follow this course!