Email marketing made simple

Email marketing is still one of the easiest, lowest-cost ways for small tourism businesses to get more bookings and visitors, and build year-round awareness — if you know what to send and when. 

It's the one cost-effective marketing activity you can directly control. No need to panic when insta or facebook goes down, or algorithms change. It's suitable for you, whether you have a mailing list you'd like to revitalise or you're starting from scratch!

Specially for tourism and hospitality, food and drink businesses: this practical workshop will help you develop a valuable mailing list to help you increase revenue, and focus on what actually works to build trust, be more memorable and encourage repeat visitors. 

By the end of this workshop you'll know: 

• how to build a meaningful mailing list - and stay out of jail
• what encourages people to sign up and stay on your list
• how to create mailings that recipients want to open, read and act on
• how often to mail and how, including easy systems to use
• how to write inspiring and effective mailings - with and without AI

You don't need a big budget or complicated technology, just a little knowhow - which you'll gain during this advice-packed Zoom call. 

I hope you'll join me. I'm Susan Briggs and have 30+ years' experience in tourism marketing, including many successful direct mail campaigns (I started in the time when we still had to lick stamps...!) so you can avoid trial-and-error and jump straight to tried-and-tested techniques. 

It takes place at 10.00 am on 11th March. A replay is available for 5 days after the Zoom call. 

There'll be time for your questions so you'll have the confidence to put this important technique into action immediately. 

This could be the best £40 (including VAT) you've ever invested in your business!

Here's an email I received from Glenda, a previous course participant: 

'You'll be pleased to know that my e-newsletter that I started last year, after attending your course is paying dividends - big time. I sent one out last night and I have had two bookings this morning worth £1150!'