SECTION THREE: 2020 Marketing Challenge - Review & Refresh
If you’ve completed the previous tasks in detail you’ll now be ready to plan for the rest of 2020.
This can feel quite daunting as there may be so many different things you could do. To make it feel easier, I suggest you actually limit what you do. Use this short exercise as a template so you can just focus on the things you think matter most.
Create a promotional calendar to execute your plan. Here are some simple tips to do so, using a wall chart or printed calendar sheets:
This may take some time now, but you’ll thank me on all those mornings when you know you need to do something to move your marketing along and reach your targets but have run out of ideas!
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Quick tips for success
Write your notes by hand, not by typing on your laptop or phone. There's something about scribbling & doodling that makes you more open-minded and creative so your ideas will be better. Don't sit at your desk or normal work place to do the tasks. It really helps if you can sit in a different chair with a different view.
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