English National Parks Experience Collection
October 2019 Update from the ENPEC Project Team
Download an update presentation from the project team here.
This phase of DEF VisitEngland funding has now ended. Deborah Brookes will continue to work with the travel trade and will represent the Collection at future travel trade shows and events. Please email Deb if you have any questions regarding the travel trade or want to reach out to trade partners proactively. We are working closely with all of the National Parks to ensure that the Collection is sustained into the future and we will be in touch with you as soon as we have more details on this.
Sales missions in North America. Our sales missions to North America took place in September. In partnership VisitBritain US & Canada, the Collection hosted a sales event in Toronto and had 23 tour operators & media attend. The team gave a presentation about the nine National Parks, highlighting each of their special qualities and then went into detail about the Collection of experiences. Also taking place on the same day was the Authentic Vacations (DMC and part of Hotels & More) sales event for 15 of their clients in Newport, California, USA. The Authentic Vacations team presented the Collection to their clients and the itineraries that they are working on. Deb Brookes is now following up with each of the tour operators and giving them access to the Collection's image library.
Programme evaluation to hear your views and insights
SQW, a research and evaluation consultancy, is currently undertaking an evaluation of this programme. As part of their evaluation, SQW would like to understand your experience of the programme, the support you have received, if this has led to any benefits for your business and what outcomes you expect in the future as a result of your involvement in the programme. SQW will be issuing an online survey to you in October to gain your views and insights on the programme. All details you share through the survey will be anonymised.
Future travel trade shows and events
As we come to the end of the Discover England funded part of the programme, we are pleased to confirm that the Collection will be attending the following travel trade shows and events: VisitBritain's VIBE, 10 October 2019, Stratford-Upon-Avon; World Travel Market (WTM), 4 & 5 November 2019, Excel, London; ITB Berlin, 4-8 March 2020, Berlin
Link to the promotional short films - for Yorkshire Dales and North York Moors National Parks
Travel Trade Buyer's Guide - all the ENPEC experiences in one directory
Logo for English National Parks Experience Collection participants to use. If you need a higher resolution version please contact the ENPEC team
Brand guidelines - how the Collection is being presented to overseas markets - provided by ENPEC project team
Booking systems and online travel agents - how they work This was originally written by the ENPEC project team for experience providers but accommodation providers are also likely to find it of interest.
Pricing toolkit - provided by ENPEC project team
Rates overview - provided by ENPEC project team
Information on how participants can use the Experience Collection branding - provided by ENPEC project team
Logos for ENPEC participants to use:
Logo small black & white
Logo large black & white
Logo small colour
Logo large colour
Overseas marketing - free online workshop
I've created a free online workshop to help you think through how you might want to target overseas markets and the travel trade. You can log on to it free of charge here.
Useful information about overseas marketing
Here are some documents that you may find useful relating to Overseas Marketing
Developing trade rates and travel trade contracts - written by Susan Briggs (please remember I'm not a lawyer!)
Some advice on commissioning translations and why it's important - written by Susan Briggs
Advice on making the most of familiarisation visits - written by Susan Briggs
Online booking options
If you're looking for an online booking option to promote your experiences, you might be interested in looking at www.airbnb.com/experiences and/or Beyonk, a smaller start-up company offering low levels of commission. See also the information below about VisitBritains' TXGB.
Information from VisitBritain
Link to German Market Profile
Link to Australian Market Profile
Link to USA Market Profile
Link to Netherlands Market Profile
Link to VisitBritain Inbound Tourism Toolkit - very comprehensive
Tourism Exchange Great Britain
Brought to you by VisitEngland, the new online platform, Tourism Exchange Great Britain (TXGB), is a one-stop exchange for English tourism suppliers (e.g. accommodation providers, attractions, tours, etc) to link with distributors (e.g. online agents) with reach all over the world. TXGB will bridge the gap between English tourism products and the complex distribution network in a way that works well for suppliers, distributors and consumers. Suppliers will be able to manage live availability, pricing and bookings, and distributors will be able to tap into a huge range of up-to-date tourism product. Find out more here.