How to improve your images
Are your images good enough? Are they conveying the right message? What can you do to improve them?
One of the most straight forward things you can do to improve your marketing is to use excellent images to represent your business. It’s now easier than ever to put plenty of images on the web and to use them to convince potential visitors to use your business. Unfortunately, many people continue to use poor quality images. They’re losing business.
A recent survey found that 82% visitors are put off from booking accommodation solely due to poor quality images. One in three believe poor photos mean poor service! Better quality images have been found to encourage guests to pay more.
Here are some tips to help present your business in the best way possible:
- More is more: provide plenty of images – visitors are spending more and more time researching their trips and want to see as many images as possible
- Take several images of the same view from different angles to find the best shot. Try different compositions and lighting.
- Many images look better when they are cropped. Crop out anything that weakens the picture, such as an expanse of target before a garden gate.
- Offer high quality images with high resolution. Put clear and large images on your website – or at least link to larger images from a thumbnail. Have high resolution images available for journalists and other people who can promote your business.
- Use more than one image for everything you want to show. We judge places based on a collection of different aspects. For example, if I’m booking a hotel room then I’d like to see: the bed, the room as a whole to judge how big it is, the bathroom to judge how dated it is, the view from the bedroom window to see how noisy it’s likely to be, pictures of any tea/coffee making facilities and any extra touches. If I’m looking for a café I’d like to see the overall look of it, close ups of teapots/coffee pots (my mum won’t go anywhere with a drippy stainless steal tea pot!), close ups of cake etc
- Provide images in both landscape and portrait formats – they both have strengths and different uses but you’ll find landscape works best on the web and in social media.
- Make sure backgrounds are clear, simple, light and uncluttered. If you’re taking a picture of a cake, put it on a clean plate on a plain background not among lots of other food. If you’re taking a picture of a hotel bedroom, get rid of the extra details such as bins, leaflets and anything which might distract the eye.
- Make sure images are well lit and preferably without shadows so everything in them is visible and shown in the best possible light.
- Be consistent – if you are going to display 8 images of your accommodation, use similar styles so they look like they belong to the same place.
- View each image critically. How could it be improved? Does it need to be cropped? Does it need better lighting? Better composition? Does anything distract the eye and need removing?
Improving images is the single easiest and cheapest thing you can do to improve your marketing so it’s worth making an effort to get it right. Now!
Finally, please remember to label your images with the name of your business and what’s in the image. When anyone involved in marketing needs images, they will always use the best quality images and the ones that are labelled so they know exactly what is in them.
Copyright Susan Briggs 2017