The 3 things every visitor wants

Do you know why visitors often go to a review site after they've been to your website?

Some do it because they want to know what others say about you. Many do it because they lack reassurance and want to feel more confident they're making the right decision. Others do it because they want more information than you have on your website. I often look at review sites to find more photos because people often don't have many on their website, or to find out more about the area.  

Even if you have fantastic reviews, there's always the chance that visitors will get side-tracked and forget to come back to your site.

​So it's essential to provide all the essential info on your own website. 

There are 3 things every visitor wants. Have you got them all on your website? 

Obviously the first priority is to talk about your own business, but whether you're targeting staying or day visitors, at some point everyone wants:

• to find ​somewhere good to eat, or buy local food
• to see or do something interesting 
• to take home a memory of the place they've been - this could be some great photos, a local anecdote or story, something made in that area or something a little different from an interesting shop

Whether you offer accommodation as a base to do all these, or can offer any of these directly, adding information about them all to your website will only enhance your offering, make your potential visitors even happier and position you as a local expert. 

There's no need to add masses of different places - just think about your favourites and the places you'd really recommend. Visitors are very keen on 'insider tips' and that's exactly what these are. You could add them to your website, create a new blog about them, or do several different social media posts about them. 

You could increase the impact of all this by contacting your recommended places in advance and asking if they'd like to join you in some collaborative marketing? It won't cost anyone anything but could be really powerful.

​Many businesses tell me they'd like to do more local promotion and collaborations but it's hard to get started. This is the ideal way - start small and see how the idea grows. 

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