Tourism marketing advice, tips and ideas
  • Ideas & how to...
  • Susan Briggs
  • Sign up
  • Nurture and Grow
  • Ideas & how to...
  • Susan Briggs
  • Sign up
  • Nurture and Grow

The 3 things every visitor wants

18/8/2020

2 Comments

 
Picture
Do you know why visitors often go to a review site after they've been to your website?

Some do it because they want to know what others say about you. Many do it because they lack reassurance and want to feel more confident they're making the right decision. Others do it because they want more information than you have on your website. I often look at review sites to find more photos because people often don't have many on their website, or to find out more about the area.  

Even if you have fantastic reviews, there's always the chance that visitors will get side-tracked and forget to come back to your site.

​So it's essential to provide all the essential info on your own website. 

There are 3 things every visitor wants. Have you got them all on your website? 

Obviously the first priority is to talk about your own business, but whether you're targeting staying or day visitors, at some point everyone wants:

  • to find ​somewhere good to eat, or buy local food
  • to see or do something interesting 
  • to take home a memory of the place they've been - this could be some great photos, a local anecdote or story, something made in that area or something a little different from an interesting shop

Whether you offer accommodation as a base to do all these, or can offer any of these directly, adding information about them all to your website will only enhance your offering, make your potential visitors even happier and position you as a local expert. 

There's no need to add masses of different places - just think about your favourites and the places you'd really recommend. Visitors are very keen on 'insider tips' and that's exactly what these are. You could add them to your website, create a new blog about them, or do several different social media posts about them. 

You could increase the impact of all this by contacting your recommended places in advance and asking if they'd like to join you in some collaborative marketing? It won't cost anyone anything but could be really powerful.

​Many businesses tell me they'd like to do more local promotion and collaborations but it's hard to get started. This is the ideal way - start small and see how the idea grows. 

2 Comments
Alison link
18/8/2020 20:25:18

Does this also apply to businesses such as mine? should I be linking up with accommodation providers more? Thanks Susan.

Reply
Susan Briggs
19/8/2020 08:20:01

Hello Alison, your activities should be one of the ideas that accommodation providers recommend! I know you hold events in many different locations but connecting with places to eat and drink would be good too?

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    Sign up to receive weekly Tourism Knowhow in your inbox every Tuesday
    Please note: all articles are copyright Susan Briggs 2021

    Ideas

    All
    3 Things Every Visitor Wants
    5 Ideas For Good Tourism
    5 Must-do Activities For A Quicker Post-Covid Bounce Back
    6 Mistakes You Can Fix Now
    6 Ways To Use Trends To Benefit Your Business
    9 Easy Tips For Photography That Sells
    About Pages
    Advertising - Is It Worth The Money?
    Advice - Coronavirus
    Advice From My Mum And Isaac Newton
    Are You Saying The Wrong Things
    A Single Solution To Many Different Marketing Issues
    Ask For The Sale
    Bad Reviews - Good For Business?
    Bad Weather? No Problem!
    Better?
    Better Times - Beyond Covid
    Bigger Bolder Braver
    Brushing Teeth & Tourism Marketing
    Building Anticipation
    Build Trust To Generate Revenue
    Chrysalis Or Butterfly?
    Colour Counts
    Colour Psychology
    Copywriting Counts
    Design Tips
    Direct Mail
    Down With Discounts!
    Duvet Days?
    Easy Targeting
    Easy Ways To Use An Emotional Appeal
    Easy Way To Get Media Coverage
    Encourage Recommendations And Repeat Visitors
    Essential Marketing Tips
    How To Be An Expert & Benefit Your Tourism Business
    How To Use Local Distinctiveness
    How To Use Optimism & Positivity To Boost Your Business
    Is Social Media Effective?
    Keep Going
    Last Impressions
    Lessons From Low Cost Airlines
    Lessons From My Window Cleaner
    Maintenance Marketing
    Make Money While You Sleep
    Making Progress In Your Business
    Marketing Collaborations
    Marketing Mind-reading
    Membership?
    Millennials
    Niche Marketing
    Not For Everyone
    No Time For Tourism Marketing?
    Off Peak Marketing
    One Simple Way To Make Your Business Better
    Pictures For Better Marketing
    Piggyback Marketing
    Planning For A Better Future
    Power Of Three
    PR Coverage For Your Business
    PR: Don't Upset Journalists
    Profit Through Generosity
    Promote Off-season
    Questions To Help Build Your Business
    Quick & Easy Marketing Tip
    Reassurance - An Essential Marketing Tactic
    Restorative Tourism
    Safe Won't Sell
    Say The Right Thing
    Scared Of Selling?
    Share Your Small Successes
    Simple Idea For Immediate Impact
    Small Steps Make The Most Difference
    Smile!
    Social Media Engagement
    Social Media For Direct Bookings
    Some Positive News
    Spring Clean Your Marketing
    Status Stories
    Stop 2-1 Discounts
    Targets & Witchcraft
    Telling A Good Story
    The Hole In Your Marketing
    Toilet Twinning
    Too Ambitious?
    Trends & Business Opportunities For 2020
    Using Local Pride As A Marketing Super Power
    Walking A Dog
    Word Of Mouth Publicity


Build your business, using my tourism expertise, energy & enthusiasm 

  • practical tourism marketing advice to raise your profile and increase your revenue
  • creation and implementation of marketing campaigns
  • public relations activities and copywriting, including content for websites
  • developing and using local distinctiveness
  • digital marketing, and help to understand search engine optimisation and social media
  • advice and support for visitor attractions, accommodation, food and drink producers, artists, craftspeople and small specialist tour operators

All articles on this site are copyright Susan Briggs, The Tourism Network Ltd 2021
Picture
Email Susan Briggs 

The Tourism Network Ltd, The Old Mill, Millgate, Masham, HG4 4EZ 
Tel: 07768 365591    
​​