Can you offer a "status story?"
What's a status story? It's something people can share or tell others on social media. It also reflects our changing priorities. Status used to be about buying and having "things". Now it's more about the stories we tell, and the experiences we've enjoyed that mark us out from others.
I recently looked at the things successful tourism businesses have in common: they enable their visitors to tell their friends and family about something different they've done, something they've experienced that was unusual or some quirky detail they've learnt about - ideally with an instagram-worthy photo.
This not only means that visitors have stories to share, but their enthusiasm makes future marketing much easier with recommendations and referrals.
It's relatively easy for tour operators, attractions and activity providers to offer experiences but not all of them give clear enough insights into how they'll make visitors feel.
Accommodation providers often give information about their facilities but not so many tell potential guests about opportunities to discover something new. It could be anything from the chance to see new-born lambs, to meeting a local character or enjoying the wonder of discovering a hidden beauty spot.
What-ever it is, we all need to be better at helping visitors to uncover the stories they'll be able to tell. In turn they'll pass on those stories to others and promote our businesses and destinations.
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Please note: all articles are copyrighted Susan Briggs