I'm writing this on the assumption that your marketing budget is much smaller than you'd like it to be? And that you don't have a great deal of time so whatever marketing you do has to be quick and effective? This is what the majority of tourism businesses and my clients tell me. Yet they miss out on a simple technique that could give their business a welcome boost. Piggybacking on current trends is a really easy way to get more attention.
For any marketing to work, the people you're targeting need to go through several stages. Some of these happen quickly almost without you or them realising, but they're still essential - unawareness, awareness, understanding (what you offer and how it can benefit them), conviction and then buying/booking.
One of the main reasons people don't book your accommodation or visit you is because they don't know about you. It's really hard to get attention from new potential customers. But if you use a hook that people are already aware of, or are paying attention to, it's much easier. You're effectively using someone else's marketing budget.
In this article I outlined some trends for 2020. Here are six easy ways to use the trends to build your business.
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Please note: all articles are copyrighted Susan Briggs