As business owners/managers we all want to make our businesses "better". We want to believe our businesses are the best. But what does that really mean?
Here are three questions for you to think about for your business. Try not to simply answer as a slogan!
1: How are you better, what does it mean in your case to be better?
2: Have you thought about who you're better for? And how? Complete this sentence: "for people who are..... we ...."
Perhaps an example will help: "For people who want to grow their business and be more profitable I can offer several easy and cost-effective ways to improve their marketing..."
3: What are your answers to these questions and does your marketing make this clear?
Free tourism marketing advice
Please note: all articles are copyrighted Susan Briggs
Use my tourism expertise, energy & enthusiasm to benefit your business
All articles on this site are copyright Susan Briggs, The Tourism Network Ltd 2020
Email Susan Briggs or call 07768 365591
The Tourism Network Ltd, The Old Mill, Millgate, Masham, HG4 4EZ