Make money while you sleep

It's glib of me to suggest you can actually make money while you sleep. But...

You can. Even if your business is closed, you can generate some essential revenue through gift vouchers. You might be surprised at how much you can make - I'll come on to that in a moment - and the additional benefits. 

If you already offer gift vouchers, do you actively promote them through-out the year?

How enticing do your vouchers look? Are they available as a digital download so people can buy with confidence and be automatically sent a professionally-produced voucher (while you sleep...) ?

There are some very reasonably priced services that are easy to use and can help you do this - more on that later. 

What are the benefits of selling gift vouchers? 

You might be surprised to know that as many as 30% of vouchers are never redeemed, so you may even pocket more cash. 

When using vouchers, many people trade up, spending well above the voucher price. 

Gift vouchers can introduce new guests and customers to your business. 

They are excellent last-minute present suggestions, which you can promote even when you're closed. 

High Street shops have offered gift vouchers for years but they can seem impersonal, More and more people want to shop local, to support independent businesses and to offer more personal gifts. That's where you come in, being able to offer something much more interesting and thoughtful. 

Everyone likes to have something to look forward to. This year that's truer than ever, so gift vouchers are likely to be big business. 

If you're looking for a company to help you integrate good-looking vouchers into your website as an easy-to-buy-easy-to-sell service, ​GIft Voucher Brilliance can help - email Clare Bushby. They provide the set up of the voucher 'shop' without charge and then charge commission (from 6.5% +VAT) on the value of vouchers sold online, and can arrange for postal versions too. 
Clare says the service has been incredibly popular, particularly as it means owners don't have to worry about the technology or fulfilment service. 

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