Tourism marketing advice, tips and ideas
  • Ideas & how to...
  • Susan Briggs
  • Sign up
  • Profit Programme
  • Ideas & how to...
  • Susan Briggs
  • Sign up
  • Profit Programme

How sharing your SMALL successes can benefit your business

29/9/2020

5 Comments

 
Picture
After a few weeks when I felt like I was wading through treacle, doing all the 'right' things but coming across one frustration after another, I suddenly had a couple of days where everything felt better. Things went right.

It made me feel so upbeat and positive I shared a quick post on LinkedIn:

"Amazing how quickly things can change. Last week felt a bit lacklustre and plodding. Couldn't understand why I was procrastinating something I wanted to do, and eventually realised it was because I wanted it to work so much. So this week I tentatively launched a new tourism partnership (quietly, but got instant & fantastic response). Then the week got even better, with some good news on potential sponsorship from a brilliant & ethical company with wonderful people to work with, I took over as Head of Comms (voluntary) for Tourism Management Institute, and put in place plans to revolutionise business support in the tourism industry". 

I wasn't sure how such a gushing post would go down, given that LinkedIn is currently full of so many negative stories of people struggling in business and losing their jobs. 

The response was amazing - so many 'likes', comments, post views and a deluge of really positive emails and a couple of invitations to do some interesting work. Something else happened too - my subsequent posts on social media and articles elsewhere also got a good response, even on totally different topics. 

I've thought about this a lot since, and started looking at the balance of positive and negative stories on social media, and the responses they receive.

My conclusion: share your small successes!

It's likely you'll get a good response that could have a real impact on your business. 

I'd like to stress 'small' successes. It's the tiny triumphs, the little steps forward, the small obstacles overcome that people seem to like right now. It makes sense that during a time of such murky news and misery people want to read positive stories. I'm not sure if major successes would be so impactful - are we ready to believe in big 'wow' stories right now?

Is it perhaps the idea of small triumphs over mild adversity that we like?

Perhaps the reason why that particular post was so well-received was because it showed a small transformation - from feeling lacklustre and plodding to getting a fantastic response and receiving lots of good news? 

I think everyone needs to feel optimistic and believe life will get better. Sometimes this is hard. If you have a story of a small success to tell, please do share it - you'll help others feel more upbeat and believe that 'better' is possible.

It's motivating for everyone to hear how things have improved, how you've managed to achieve something, how things can turn around. 

Sharing success - in whatever way works for you - has another effect too. Most people like to have a good positive story to tell, and they'll want to share it even more. 

5 Comments
Anna Lupton link
29/9/2020 14:52:17

. Good to hear your news .Wishing you well as you have done so much for us all in the tourism sector .It really does show that one good turn deserves another . Sometimes they come from the most unexpected places too. Looking forward to seeing what other doors are opening for you along the way

Reply
Sandra Spashett link
30/9/2020 08:38:57

I'll second that! Well done! We are still working flat out here keeping the cottages going doing all the Covid protocols and so grateful to have had so many lovely guests through July, August and September, We appreciate all the help from your tourism network posts and members' contributions although I have had very little time to say thank you..

Reply
Alison Goodwin
30/9/2020 17:50:58

Wow! What a transformation for you! Great news and post Susan. We DO really need to hear good news when we're surrounded by so much negative news at the moment. Thanks for sharing.

Reply
Suzanne Mitchell link
1/10/2020 14:44:31

Thanks so much for this Susan. What wonderful news for you and well deserved. Yes life does feel like wading through treacle at present so it's vital to focus on the small wins even though sometimes we have to be reminded to actually talk about them. We certainly do need some positive news so this is a really good tip.

Reply
Amalie Robinson link
21/11/2020 19:53:41

Love this! Thank you for sharing!

Reply



Leave a Reply.

    Sign up to receive weekly Tourism Knowhow in your inbox every Tuesday
    Please note: all articles are copyright Susan Briggs 2021

    Ideas

    All
    3 Things Every Visitor Wants
    5 Ideas For Good Tourism
    5 Must-do Activities For A Quicker Post-Covid Bounce Back
    6 Mistakes You Can Fix Now
    6 Ways To Use Trends To Benefit Your Business
    9 Easy Tips For Photography That Sells
    About Pages
    Advertising - Is It Worth The Money?
    Advice - Coronavirus
    Advice From My Mum And Isaac Newton
    Are You Saying The Wrong Things
    A Single Solution To Many Different Marketing Issues
    Ask For The Sale
    Bad Reviews - Good For Business?
    Bad Weather? No Problem!
    Better?
    Better Times - Beyond Covid
    Bigger Bolder Braver
    Brushing Teeth & Tourism Marketing
    Building Anticipation
    Build Trust To Generate Revenue
    Chrysalis Or Butterfly?
    Colour Counts
    Colour Psychology
    Copywriting Counts
    Design Tips
    Direct Mail
    Down With Discounts!
    Duvet Days?
    Easy Ways To Use An Emotional Appeal
    Easy Way To Get Media Coverage
    Encourage Recommendations And Repeat Visitors
    Essential Marketing Tips
    How To Be An Expert & Benefit Your Tourism Business
    How To Use Local Distinctiveness
    How To Use Optimism & Positivity To Boost Your Business
    Is Social Media Effective?
    Keep Going
    Last Impressions
    Lessons From Low Cost Airlines
    Lessons From My Window Cleaner
    Maintenance Marketing
    Make Money While You Sleep
    Making Progress In Your Business
    Marketing Collaborations
    Marketing Mind-reading
    Membership?
    Millennials
    Niche Marketing
    Not For Everyone
    No Time For Tourism Marketing?
    Off Peak Marketing
    One Simple Way To Make Your Business Better
    Pictures For Better Marketing
    Piggyback Marketing
    Planning For A Better Future
    Power Of Three
    PR Coverage For Your Business
    PR: Don't Upset Journalists
    Profit Through Generosity
    Promote Off-season
    Questions To Help Build Your Business
    Quick & Easy Marketing Tip
    Reassurance - An Essential Marketing Tactic
    Restorative Tourism
    Safe Won't Sell
    Say The Right Thing
    Scared Of Selling?
    Share Your Small Successes
    Simple Idea For Immediate Impact
    Small Steps Make The Most Difference
    Smile!
    Social Media Engagement
    Social Media For Direct Bookings
    Some Positive News
    Spring Clean Your Marketing
    Status Stories
    Stop 2-1 Discounts
    Targets & Witchcraft
    Telling A Good Story
    The Hole In Your Marketing
    Toilet Twinning
    Too Ambitious?
    Trends & Business Opportunities For 2020
    Using Local Pride As A Marketing Super Power
    Walking A Dog
    Word Of Mouth Publicity


Build your business, using my tourism expertise, energy & enthusiasm 

  • practical tourism marketing advice to raise your profile and increase your revenue
  • creation and implementation of marketing campaigns
  • public relations activities and copywriting, including content for websites
  • developing and using local distinctiveness
  • digital marketing, and help to understand search engine optimisation and social media
  • advice and support for visitor attractions, accommodation, food and drink producers, artists, craftspeople and small specialist tour operators

All articles on this site are copyright Susan Briggs, The Tourism Network Ltd 2021
Picture
Email Susan Briggs 

The Tourism Network Ltd, The Old Mill, Millgate, Masham, HG4 4EZ 
Tel: 07768 365591    
​​