The air is damp, the news is full of school's going back. It's easy to feel that Winter will soon be on its way, together with that sense of hibernation and endings.
But after such a slow start to the 2020 season, I'm not sure we're ready to retreat quite yet. It's been a difficult year so I think it's time to pick out some positive news.
The season is not yet over, and there may be some better times ahead, despite the weather and Covid.
I hope some of these positives will spur you on to thinking about how you can extend the season, ad consider some new ideas and ways to market your business.
People want to book trips when times are hard to cheer them up. They want to book trips when times are are good, to celebrate.
I really don't want to dismiss the struggles that many have faced during Covid-19. It would be very easy to feel downhearted about the state of the economy. However, there are some pieces of good news and if we want to steer our businesses in the right direction it's going to be up to us to seize on the positives and decide how we can thrive. While I'm on the subject of positive news and being optimistic, you might want to read this post too.
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Please note: all articles are copyrighted Susan Briggs