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For tourism & visitor-facing businesses worried about the Coronavirus

5/3/2020

3 Comments

 
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Wondering how the Coronavirus will affect your tourism or visitor-focused business? What can you do to secure your future? 

Read on for some reassurance and practical marketing advice. 

We're living through very difficult times. It would be easy to give in to sheer panic. But that won't solve anything. We need to stay calm, and focus on what we can actually do. 

I still remember the terrible dread I felt when the first Gulf War was declared, then 9/11, Foot and Mouth, the floods... but over the 30+ years I've worked in tourism I've learnt one thing...

The market goes down, we feel battered and bruised. Then it gets better again. Not everyone will survive, so it's essential you take the right steps now to make sure you're a survivor. The only way to move forward is to believe in the future. 

The best thing you can do now is to use the time to improve your marketing. Everything you do now will have an impact on the future, and give your business a boost the minute everyone decides to travel again. It will happen, and you'll be better prepared. I'm always amazed at how many fantastic ideas, and even new businesses emerge after difficult times. It pays to use the time to think differently.

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3 Comments
Alison Goodwin link
5/3/2020 17:59:51

Brilliant. Thanks for the upbeat, positive vibes. I was already thinking I'll spend my time being even better prepared for when things do change. And I've got a few new ideas too.....There's always a silver lining somewhere.

Reply
Anna Lupton link
10/3/2020 14:12:54

Thank you for this article . Support local and they support you and if we can get this across to guests I am sure they will feel happy when we can direct them to local places and places to eat . By showing we care and are thinking of their needs I am sure it will benefit us. When I read your posts and see it in black and white it makes things realistic and shows how common sense prevails

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Chris Williams link
10/3/2020 15:43:15

Thanks for the positive vibes
Just what I needed today ☺️

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    Please note: all articles are copyright Susan Briggs 2021

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