Wondering how the Coronavirus will affect your tourism or visitor-focused business? What can you do to secure your future?
Read on for some reassurance and practical marketing advice.
We're living through very difficult times. It would be easy to give in to sheer panic. But that won't solve anything. We need to stay calm, and focus on what we can actually do.
I still remember the terrible dread I felt when the first Gulf War was declared, then 9/11, Foot and Mouth, the floods... but over the 30+ years I've worked in tourism I've learnt one thing...
The market goes down, we feel battered and bruised. Then it gets better again. Not everyone will survive, so it's essential you take the right steps now to make sure you're a survivor. The only way to move forward is to believe in the future.
The best thing you can do now is to use the time to improve your marketing. Everything you do now will have an impact on the future, and give your business a boost the minute everyone decides to travel again. It will happen, and you'll be better prepared. I'm always amazed at how many fantastic ideas, and even new businesses emerge after difficult times. It pays to use the time to think differently.
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Please note: all articles are copyrighted Susan Briggs