Competition is tough so you need to stand out.
Visual impact is important to grab attention and get people to read your website, posts on social media or information within your business.
Here are some quick design tips to help people notice your business:
Keep it simple. Cluttered designs are less impactful.
Stick to a simple colour scheme with two or three colours. Use similar colours in all your marketing so you gradually build a brand awareness.
Choose a couple of fonts – one for headings, one for main text – and stick to them. Don’t add in extra fancy fonts. Avoid handwriting fonts like Comic Sans unless you’re a school teacher.
Use white space. It’s free and it makes it easier to read what you have to say. Your headings and information will stand out more. Pages are easier to scan if you space out information.
Don’t centre text. It’s harder to read than left-aligned text.
Don’t use all capitals. Capitals are fine for headings but don’t use them when you write more than 4 words. They’re harder to read and the message is difficult to absorb. And many people think of capitals as shouting.
Make your call to action (‘book now’, ‘visit today’, ‘call us’) as visible as possible. Buttons with bold text work well on websites.
Show priority text by using strong colours and larger fonts.
You don’t need an expensive designer for simple design jobs like creating social media posts or posters within your business. There are some brilliant free online design tools. I love Canva.
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Please note: all articles are copyrighted Susan Briggs
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