Are you neglecting one of the most important pages on your website? Do you have a really good 'about' page, or is it perhaps a bit of an after-thought?
You might be surprised at the increasing number of people who can be convinced to book, visit and buy by a good 'about' page.
Here's why it's worth spending some time crafting a really good 'about' page:
How to create a really strong 'about' page for your business:
Even if you feel a little uncomfortable writing about yourself, or don't think you're very good at writing, there are some straight-forward things you can do to create a strong 'about' page. Read more about the elements to include and how to make your 'about' page more powerful in the Tourism Network online community (free to join).
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