Here's some positive news...

The air is damp, the news is full of school's going back. It's easy to feel that Winter will soon be on its way, together with that sense of hibernation and endings. 

But after such a slow start to the 2020 season, I'm not sure we're ready to retreat quite yet. It's been a difficult year so I think it's time to pick out some positive news. 

The season is not yet over, and there may be some better times ahead, despite the weather and Covid.

I hope some of these positives will spur you on to thinking about how you can extend the season, ad consider some new ideas and ways to market your business. 

• Many people still have holiday/annual leave to take. They could still spend that time with you at your business? 

 

• Research by BVA-BDRC has recently (August 2020) found that: 9% are feeling better off than before Covid-19, largely due to savings on travel, lunches, childcare etc - they could spend the money they've saved with you? 37% now say that the Coronavirus hasn't really impacted on them and they're confident it won't - so they might be ready to spend money with you? 

 

• During Covid-19 many people thought a lot about what they miss and what is important to them. Many really recognise the importance of their family and friends and want to spend more time with them. Others have realised that travel, exploration, small treats and trips, activities and finding new places really make a big difference to their lives so they want to make an effort to pack more fun into their lives when they can. We've heard a lot about being more mindful. I think there's also a move towards seizing the moment and enjoying every minute we can. 

People want to book trips when times are hard to cheer them up. They want to book trips when times are are good, to celebrate. 

I really don't want to dismiss the struggles that many have faced during Covid-19. It would be very easy to feel downhearted about the state of the economy. However, there are some pieces of good news and if we want to steer our businesses in the right direction it's going to be up to us to seize on the positives and decide how we can thrive. While I'm on the subject of positive news and being optimistic, you might want to read this post too. 

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