You're probably (hopefully) too busy to do much marketing right now, yet there are a few things you can do very quickly that will be a great investment for future marketing activity.
With more visitors around, it's a good time to ask some important questions and get valuable information you can use for your website, social media and other promotional activity.
This is a good opportunity to learn from visitors.
Take every chance you can get to ask questions, and make a note of the responses.
Ask the right questions to get the right answers
Try to focus on questions with a specific purpose, such as those that might help you work out what improvements you can make, or how you can create more effective promotions.
Ask open questions - those to which the answer isn't just 'yes' or 'no'.
Try to avoid the obvious ones like 'how did you hear about us?' Many people will give vague answers like 'the internet' which don't really help.
Some examples of questions you might ask:
Every single one of these questions will lead to some interesting answers that you can use to improve what you do. I find it helpful to make a note of what I'll do, as soon as I've found out new information. The responses often spark immediate ideas that can be harder to spot if you're just reading through a list of answers later.
What if you don't usually meet your guests, for example in a self-catering property?
Leave a short and simple form with the questions in your property. Don't ask too many and leave plenty of blank space for the responses. Explain why you'd like to read their answers. Now's a really good time to do this because people are aware of the impact of Covid-19 on tourism businesses and are more willing to help. Leave the form (and pen) next to a bowl of fruit, bottle of wine or some biscuits and you'll notice response rates go up, and answers become even more helpful!
Please note: all articles are copyright Susan Briggs 2021
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All articles on this site are copyright Susan Briggs, The Tourism Network Ltd 2021
Email Susan Briggs
The Tourism Network Ltd, The Old Mill, Millgate, Masham, HG4 4EZ
Tel: 07768 365591