I’ve got a challenge for you. It could be the one thing that changes your business or your life. I hope you’ll join in. First an explanation…
Most of us have one thing that stops us from moving forward. We can get by without doing it, but once we master the skill or get over our fear, our businesses can be significantly improved. What is it?
The One Thing is different for each of us. For some it’s the belief that you’re not ‘technically minded’. For me it’s seeing or hearing myself on video. Some people say it’s facebook. Whatever the One Thing is, it’s getting in the way.
We’ve told ourselves a story: that we can’t do something or don’t like something and that’s it. We can work on our business in all kinds of different ways but we keep coming up against that One Thing.
It becomes a bit of a dead end in a maze that you’re permanently wandering.
You might have decided that installing Google Analytics is just too hard or not something you’re interested in doing. But when you ask me how you’ll know which key words your visitors use to find you, or how to rank higher in the search engines I'll talk about Google Analytics. You might listen to everything I say but those two words are like a halt sign. You can take all the advice except for that bit.
Or you might have heard of people talking about getting bookings through facebook, and finding useful information in a facebook group. You want the bookings and you want the information but you repeatedly say ‘I don’t do facebook’. Another dead end.
You might know that video is now an essential video tool and something really worth adding to your website, and sharing on social media but you just can’t bring yourself to learn how to use it. It’s just another nagging Thing at the back of your mind, lurking there like a disapproving shadow.
You know you should do it, but you just don't. Almost every day someone tells me about something they can’t do – use zoom, use facebook, use Google Analytics. Or they say they don’t like doing something – writing, social media etc.
You can do it. You will like it.
Through-out my childhood my mother repeatedly said, ‘there’s no such word as "can’t”. My sister and I used to clench our teeth at her and wanted to disagree but we knew what the next sentence would be. ‘You don’t know until you’ve tried’.
That’s my point really. If we haven’t really tried doing the One Thing, how do we know we can’t? How do we know we don’t like it if we’ve not given it a chance. Whatever the One Thing is, chances are that many others are doing it and they’re not super human. We can do it if we try. You might think you're 'rubbish at technical stuff' but is that a reality, something you've tried and failed at many times?
Usually we avoid doing the One Thing until suddenly we don’t. For some reason we start to do it. We realise we’ve just told ourselves a story, and believed we can’t do it, or don’t want to. And almost always we kick ourselves when we accept it’s easier or less horrible than we expected. We wish we’d done it earlier.
In my head I don’t have any wrinkles, baggy eyes or chewed lips. In fact I look exactly as I did when I was 25. But when I see myself on camera it’s a different matter. Somehow the camera adds 30 years to my face and videos remind me that my skin is sagging at the same rate as my energy. I know that I could save time and help many more people if I just recorded some brief video clips and marketing tips. But videoing myself is my One Thing. I just can’t bring myself to do it.
Until now. I’m promising myself that this can’t go on. I will do the One Thing.
So, I’m challenging you. What’s your One Thing?
What difference would it make to your business or your life if you did it? How would it feel?
If you think it’s something you can’t do because you don’t have the knowledge, google ‘tutorial on how to…” and I guarantee the answer will be there. No excuses. It helps if you just start – then you quickly realise that whatever it is, there’s a process to the One Thing and it’s easier than you think.
Let’s make a positive out of Covid and turn this time to our advantage. Let’s do our One Thing. Let’s move forward.
There’s one way to make it more likely that we’ll achieve our One Thing. Tell someone what you’re going to do. As soon as you do so, it massively increases the chances of completion. Adding a public deadline works even better.
I’m still cringing in advance at the idea of filming myself. In fact, it’s even worse now because I know when you next see my face you’ll look more closely at my sagging cheeks and remember these words. But I’ve said I’ll do my One Thing and I’ll do it. By this time next week.
What’s your One Thing? When will you do it by?
To increase your chances of success, please tell me in the comments on here, or in the facebook group or Tourism Network online community, or by email and we'll help keep each other accountable.
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Please note: all articles are copyrighted Susan Briggs