If there was something you could do that would benefit your business, wouldn't cost you anything and would make others happy, would you do it?
I hope your answer is 'yes'?
There is something you can do, but most people don't do it.
What does this mean?
It's very simple and could include:
It doesn't cost anything, and makes people happy.
The businesses you recommend will be happy.
Visitors will be happy because they find out about new places to go and things to do. Visitors want insider tips and recommendations, and to feel like they've found a local expert - that's you.
Generous marketing can work to your benefit in other ways.
Most people want to visit places that have plenty to offer - things to see, good food, interesting activities. If you talk about your area and other businesses, your website will be enhanced, potentially with higher search engine rankings. Talking about other businesses can make your social media posts more interesting, building your reputation as a local expert.
Reciprocity is important. If I invite you to my party or sponsor you to run a mile, you're more likely to invite me to your party and sponsor me to swim a mile. The same applies to recommendations and generous marketing. It won't happen immediately, but your neighbours will gradually reciprocate. By working together and making genuine (just linking to each other doesn't work as well) recommendations, more and more people will notice and perceive your area as welcoming and positive.
You have to put real effort and meaning into your generous marketing though - people can tell when you're just going through the motions.
There's power in an unexpected generous gesture or kindness. It makes everyone feel good.
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Please note: all articles are copyrighted Susan Briggs