Tourism marketing advice, tips and ideas
  • Ideas & how to...
  • Susan Briggs
  • Sign up
  • Nurture and Grow
  • Ideas & how to...
  • Susan Briggs
  • Sign up
  • Nurture and Grow

An emotional appeal

4/2/2020

0 Comments

 
Picture
Do you feel frustrated when no one responds to your marketing?

Isn't it a fantastically uplifting feeling when you send out a mailing or post on social media and people instantly respond?


When most people read sentences like these, they can't help but identify with at least one of them. It feels someone understands them. And when they sense that, they're more ready to listen or read the next sentence.

Those two sentences are examples of a
sure-fire way to encourage potential visitors to take notice of what you're saying in your promotional activities and get ready to buy, book and visit. Use an emotional appeal. 

Anyone can do it. It's free, and it's very effective. 

You can get started right now and make a positive change very quickly. You might need to switch round or change the words you use. 

Can you think of something you often say or write to promote your business that could be expressed differently to make it more compelling?

Perhaps there's a sentence you often use that you could make better? 

Picture
​I love this sign.

Instead of a bald "keep off the grass", it actually makes you think of the grass as a lovely living thing with feelings!
​
How to use a stronger emotional appeal 

​An easy way to get started is to decide what emotion you want to evoke and then chose some 'magic' words accordingly. 

Here are some examples: 

If you want people to feel curious and keen to read more, you might use words and phrases like what no one tells you, behind the scenes, insider, or secret. 

If you want to evoke a sense of urgency you might use words like instantly, quick, remarkable results. 

Sometimes it's helpful to show people what they're missing out on, or how you could help them. Then you might use words and phrases like unsure, tense, or stressed as in 'are you feeling tense, like the world's getting on top of you? Time for a break...'

When you want people to feel they've made a good choice by choosing to book, buy from or visit you, you can use words that make visitors feel safe and secure such as easy, guaranteed, safe. 

Tourism marketing often depends on helping visitors to feel happier, less stressed, and calmer. Words like delight, relaxed, thrilled, exhilarated, serene, at ease, glowing, healthy would work well. 

0 Comments
    Sign up to receive weekly Tourism Knowhow in your inbox every Tuesday
    Please note: all articles are copyright Susan Briggs 2021

    Ideas

    All
    3 Things Every Visitor Wants
    5 Ideas For Good Tourism
    5 Must-do Activities For A Quicker Post-Covid Bounce Back
    6 Mistakes You Can Fix Now
    6 Ways To Use Trends To Benefit Your Business
    9 Easy Tips For Photography That Sells
    About Pages
    Advertising - Is It Worth The Money?
    Advice - Coronavirus
    Advice From My Mum And Isaac Newton
    Are You Saying The Wrong Things
    A Single Solution To Many Different Marketing Issues
    Ask For The Sale
    Bad Reviews - Good For Business?
    Bad Weather? No Problem!
    Better?
    Better Times - Beyond Covid
    Bigger Bolder Braver
    Brushing Teeth & Tourism Marketing
    Building Anticipation
    Build Trust To Generate Revenue
    Chrysalis Or Butterfly?
    Colour Counts
    Colour Psychology
    Copywriting Counts
    Design Tips
    Direct Mail
    Down With Discounts!
    Duvet Days?
    Easy Targeting
    Easy Ways To Use An Emotional Appeal
    Easy Way To Get Media Coverage
    Encourage Recommendations And Repeat Visitors
    Essential Marketing Tips
    How To Be An Expert & Benefit Your Tourism Business
    How To Use Local Distinctiveness
    How To Use Optimism & Positivity To Boost Your Business
    Is Social Media Effective?
    Keep Going
    Last Impressions
    Lessons From Low Cost Airlines
    Lessons From My Window Cleaner
    Maintenance Marketing
    Make Money While You Sleep
    Making Progress In Your Business
    Marketing Collaborations
    Marketing Mind-reading
    Membership?
    Millennials
    Niche Marketing
    Not For Everyone
    No Time For Tourism Marketing?
    Off Peak Marketing
    One Simple Way To Make Your Business Better
    Pictures For Better Marketing
    Piggyback Marketing
    Planning For A Better Future
    Power Of Three
    PR Coverage For Your Business
    PR: Don't Upset Journalists
    Profit Through Generosity
    Promote Off-season
    Questions To Help Build Your Business
    Quick & Easy Marketing Tip
    Reassurance - An Essential Marketing Tactic
    Restorative Tourism
    Safe Won't Sell
    Say The Right Thing
    Scared Of Selling?
    Share Your Small Successes
    Simple Idea For Immediate Impact
    Small Steps Make The Most Difference
    Smile!
    Social Media Engagement
    Social Media For Direct Bookings
    Some Positive News
    Spring Clean Your Marketing
    Status Stories
    Stop 2-1 Discounts
    Targets & Witchcraft
    Telling A Good Story
    The Hole In Your Marketing
    Toilet Twinning
    Too Ambitious?
    Trends & Business Opportunities For 2020
    Using Local Pride As A Marketing Super Power
    Walking A Dog
    Word Of Mouth Publicity


Build your business, using my tourism expertise, energy & enthusiasm 

  • practical tourism marketing advice to raise your profile and increase your revenue
  • creation and implementation of marketing campaigns
  • public relations activities and copywriting, including content for websites
  • developing and using local distinctiveness
  • digital marketing, and help to understand search engine optimisation and social media
  • advice and support for visitor attractions, accommodation, food and drink producers, artists, craftspeople and small specialist tour operators

All articles on this site are copyright Susan Briggs, The Tourism Network Ltd 2021
Picture
Email Susan Briggs 

The Tourism Network Ltd, The Old Mill, Millgate, Masham, HG4 4EZ 
Tel: 07768 365591    
​​