"Buy one, get one free!".
Sound familiar? Of course it does.
20%, 50% discount... price led promotions are everywhere.
Don't show your desperation
There's a place for them, but more often than not, price-led promotions are lazy marketing, a not very imaginative way to show the world that your business isn't doing so well and you're desperate for trade. Years ago marketing tactics like this were less usual. They had more impact. Now they're the norm. No matter how big the discount they don't stand out so they have little effect.
Some people think they raise awareness of particular products but how can they do that when the market is saturated with them? When they need more business, many business owners use a price-led promotion without considering other marketing methods. Far better to try everything else first and maintain your prices, then discount when absolutely necessary. Click here to find out how to avoid using discounts - and when they work
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