Another lockdown, another period of uncertainty and lost revenue.
Hibernation seems like an attractive option. Many of us feel powerless and want to retreat from the world.
Living in the moment and being mindful can be calming and good for mental health. But not always.
I'm not sure that focusing on the horrible reality of what's happening right now is the best way forward.
Taking the long view - thinking more like a butterfly than a chrysalis - can make you feel better, survive and eventually thrive.
During the Winter do you contemplate the desolate bare earth in the garden and hope something will eventually grow? Or have you already planted bulbs and perennials so you know you'll soon see colourful blooms?
When lockdown ends and visitors can travel again, will you tentatively emerge, nervously looking around to see what's going on around you and re-start your business?
Or will you make a joyous 'ta dah' appearance, arms wide open, leaping out of lockdown, secure in the knowledge that you're ready to recoup lost revenue, and ready to welcome visitors with some new ideas and a better, stronger business? Perhaps with the added advantage of knowing you've made your business more efficient, with systems that stop you feeling too exhausted?
Some people are good at sitting still and waiting for the storm to blow over. I'm not. I like to watch which way it's blowing and get ready for the clear up. During difficult times I feel better when I look ahead to clearer skies, armed with a plan which fuels my optimism. I'm using this enforced lockdown to make my business stronger and more effective.
We have gained some certainties from the last lockdowns:
So we do know that there's a strong market for what we do. There's pent up demand.
We also know that there are many businesses waiting to welcome visitors when it's safe to do so.
Some of those businesses are about to close and retreat, to stop their social media and forget about their mailing list until they can re-open. They're the ones who'll take a while to gear up and generate more revenue. Some are actively planning how they can bounce back better and stronger. Which are you?
If you'd like some help to put together a plan to make your business stronger, I hope you'll join me for the free Profit Programme Challenge. The idea is to help you work out what you can do in the coming year to overcome some of the losses of the last year. It's free and easy to participate - sign up here. If you're worried you might not be able to stick to a plan or lack motivation, there's something in the programme for you too!
I've already started to work on my own business plans for the future, and hope you'll be part of them. Over the last year I've noticed that many tourism business owners really need two things.
One is to feel more supported and nurtured. Most feel pretty battered and bruised so I'd like to help you feel less alone.
The other thing I've noticed is that many feel there are just too many things to do to market their business, too many different skills to learn, too many claims on their attention. This means that so many are trying to do everything at once, not necessarily successfully, and possibly wasting money.
If this sounds familiar, I have a plan! More on this soon...
Please note: all articles are copyright Susan Briggs 2021
Build your business, using my tourism expertise, energy & enthusiasm
All articles on this site are copyright Susan Briggs, The Tourism Network Ltd 2021
Email Susan Briggs
The Tourism Network Ltd, The Old Mill, Millgate, Masham, HG4 4EZ
Tel: 07768 365591