Do-it-now: Direct Mail
Would you like to encourage visitors to return and recommend again and again? Would you like to do this in a way that's simple, and VERY low cost?
How? Using Direct Mail. Don't worry: it's easier than you think. I can quickly show you how. You'll soon have a mailing list to be proud of and know exactly what to do to get results.
How do you get hold of people's email addresses?
What are the rules? Is the new GDPR law as scary as it seems? (clue: no, but you do need to understand it)
How do you send out mailings if you're not very good at writing or don't have anything to say?
How often? When?
If you're asking any of those questions, this programme is for you. It's designed to help you use mailings to attract repeat visitors. You'll not just learn. You'll DO. You'll save time and money. This is basically a no-excuses-do-it-now programme that will make you make you feel all smiley and smug once you've finished it!
How? Using Direct Mail. Don't worry: it's easier than you think. I can quickly show you how. You'll soon have a mailing list to be proud of and know exactly what to do to get results.
How do you get hold of people's email addresses?
What are the rules? Is the new GDPR law as scary as it seems? (clue: no, but you do need to understand it)
How do you send out mailings if you're not very good at writing or don't have anything to say?
How often? When?
If you're asking any of those questions, this programme is for you. It's designed to help you use mailings to attract repeat visitors. You'll not just learn. You'll DO. You'll save time and money. This is basically a no-excuses-do-it-now programme that will make you make you feel all smiley and smug once you've finished it!
What will you achieve?
If you follow the steps I suggest, within 30 days you will have:
- established your mailing list and started to grow it
- decided what easy-to-use low-cost software to use (you don't have to do this but it does save time in the long run)
- brainstormed a range of topics for your mailings
- learnt how to grab attention, write so people want to read more and how to get results
- written and sent out at least one mailing
- got some ideas on how to promote your mailing list
- understand how to stay on the right side of the law and not to irritate people
- worked out a plan for your future mailings
- picked up some practical tips and how-to advice
- feel more confident and ready to use mailings as part of your marketing
How long will it take?
The programme starts on 26th February and will be available for 30 days. During that time I will send you a number of emails with suggested activities. You won't just learn - you'll do, and learn as you do. We'll all be doing this at the same time, so hopefully will be able to encourage each other.
The programme includes step-by-step lessons, tasks, 1-1 email advice, videos, resources, recommendations, examples and other information.
How much time do you need to allow? This is entirely up to you. You could follow each simple step in an hour or so. You might decide this is a good time to really focus on your direct mail so you might want to spend longer, planning your mailings for the whole year so it's really easy to send them out later. It's up to you.
The programme includes step-by-step lessons, tasks, 1-1 email advice, videos, resources, recommendations, examples and other information.
How much time do you need to allow? This is entirely up to you. You could follow each simple step in an hour or so. You might decide this is a good time to really focus on your direct mail so you might want to spend longer, planning your mailings for the whole year so it's really easy to send them out later. It's up to you.
Who is it for?
Any tourism, food, drink, art or craft business that wants to grow its visitor-base. If you want to encourage guests/visitors to come back to you again and again and to recommend you to others, this programme is for you. You don't need any technical knowledge. You don't need to be a writing genius. It doesn't matter if you don't yet have a mailing list. If you do already have one, this programme will help you grow your list.
I can only accept a small number of people into this programme at once so if you think it's for you, do sign up now as registration won't be open for ever...
I can only accept a small number of people into this programme at once so if you think it's for you, do sign up now as registration won't be open for ever...
A confession & a bonus...
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I love direct mail. It definitely works. By sending out a quick, free email I can attract people to my courses, and get them to stay in the destinations I promote. I have several mailing lists I regularly use and I've learnt what works and what doesn't from a practical angle. But I've got one particular mailing list that I haven't used for ages. I've got keen people waiting to hear from me and I haven't bothered to mail them. So I'm going to use that as an example through this programme, showing you what I'm doing and being honest about the results as we go along. I think this will make everything more practical and easier to follow.
I've now worked in tourism marketing for over 30 years. I've been using direct mail that long too, starting with the days when you had to stick stamps on envelopes and trudge to the post office. I've used a lot of trial and error to learn the very practical lessons and tips I'll share with you. What does it cost?This is the first time I've shared that knowledge on direct mail. This is a trial run so I'm going to keep the price down to just £39.
Future programmes are likely to cost at least twice as much so get involved this time! I'm only accepting a limited number of people on this initial programme so don't delay - sign up before 23rd February |
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