Register now for this brief marketing master class. You'll see and hear a presentation and then be able to download a Guide with handy tips and advice to help you raise your profile with low cost public relations' activities.

It's just like attending a training workshop, without the travel hassle. Better still, you can access the master class when and where you want.

What you'll find out:

• how Public Relations activities work
• what journalists are looking for, how to work with them and what makes a good story
• how to plan, write and submit a press release
• how media deadlines work and how to develop a media list
• how to use images to grab more attention
• how to feel less intimidated when calling journalists

Who is it for? Anyone working in a tourism business or destination who wants to have a better understanding of how PR works, and how to use PR techniques to raise their profile, without paying a fortune on advertising

How much does it cost? This workshop costs just £20 + VAT including a handy guide for you to download at the end

Who is the presenter? This workshop is developed and narrated by Susan Briggs who has trained over 3000 people in the tourism industry, as well as helping large and small businesses with their marketing. She is the author of five marketing books for the tourism industry including two on internet marketing, published by Kogan Page and VisitBritain. Susan has generated national and regional coverage for a wide range of businesses and destinations.

Once you've registered, you simply sit in front of your computer and make sure your speakers are switched on. You'll see a powerpoint presentation, complete with narration. If you want to stop the presentation at any point to make yourself a coffee or to take notes, just press pause. You don't need any technical knowledge. We avoid jargon as much as possible.

Click here for information on the local distinctiveness master class

Click here for information on the social media master class
.