We hear a lot about the power of "local" and how the importance of local distinctiveness but how can you actually use it to compete more effectively? This marketing master class is meant for you! Within an hour or so and for less than £50 you could be feeling much more confident and know exactly what to do next! It's just like attending a training session, without the session and you can do it when and where you want. Register now

What you'll find out:

• What local distinctiveness really means
• How it can help you develop really effective USPs
• Giving visitors what they want - not just what you've got
• Ways to encourage travellers' tales and third party recommendations
• Who knows their place? Ways to involve your local community and help increase visitor spend
• Plenty of practical tips that you can implement immediately

Who is it for? Anyone working in a tourism business or destination who wants to make better use of local distinctiveness, become more competitive and increase visitor spend.

How much does it cost? £45 + VAT. The price includes some detailed handouts so you'll have notes to keep and use later. 10% discount for TMI members (will be verified). Type TMI (all letters uppercase) when asked for your 'coupon code'. If you need a manual invoice (£20+VAT admin surcharge) please DO NOT use the registration link below, but send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Who is the presenter? This workshop is developed and narrated by Susan Briggs who has trained over 3000 people in the tourism industry, as well as helping large and small businesses with their marketing. She is the author of five marketing books for the tourism industry and one quirky English guide book, published by Kogan Page and VisitBritain.

Register and pay now for these practical master classes. Once you've paid, you'll be given immediate access to the virtual master class for a period of 14 days. Once you have access to the masterclass, all you need to do is log in, sit in front of your computer and make sure your speakers are switched on. You'll see a powerpoint presentation, complete with narration. It's just like attending a live workshop, but without the hassle of the travel. If you want to stop the presentation at any point to make yourself a coffee or to take notes, just press pause. You don't need any technical knowledge. We avoid jargon as much as possible.

Click here for information on the PR master class

Click here for more information on the social media master class