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Marketing master classes - find out how, right now! |
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What you can learn
Creative marketing - This is a free sample master class which you can log on and do right now. It’s filled with practical tips for you to implement immediately and give your marketing a boost. REGISTER NOW.
DIY search engine optimization - The vast majority of people use search engines to find what they are looking for online, with Google powering 80% of UK searches. In order to be found by the search engines however, your site needs to be optimized which not only makes it easier to find but it should improve the user experience as well. Small changes can make a dramatic difference, and you don’t need to be technical to make them. In this workshop we give you an overview of how search engines work, as well as give you some practical advice on what you can do today to improve the search engine optimization of your site.
REGISTER NOW.
Geek free guide to social media - Do you feel a bit daunted by social media but think you should be using it somehow to develop your business or destination? Want to avoid getting lost with geek talk or paying a fortune to a techie? Follow this master class and you’ll find out: What social networking and web 2.0 really mean in practice; How others are already doing your job without you knowing, perhaps even better than you - and how you can benefit from this; How to harness the power of recommendations to drive more business to you and improve your search engine rankings; How to put blogs, sites like Facebook, Twitter, Tripadvisor and many others to work for you; and over 30 straight-forward and free/low cost actions you can take right now to immediately improve your digital marketing. REGISTER NOW.
Using Local distinctiveness to compete more effectively - We hear a lot about the power of "local" and how the importance of local distinctiveness but how can you actually use it to compete more effectively? This marketing master class is meant for you! Follow this master class and you’ll find out: What local distinctiveness really means; How it can help you develop really effective USPs; Giving visitors what they want - not just what you've got; Ways to encourage travellers' tales and third party recommendations; Who knows their place? Ways to involve your local community and help increase visitor spend; and plenty of practical tips that you can implement immediately. REGISTER NOW
Raise your profile with PR - Do you want to find out...
• how Public Relations activities work
• what journalists are looking for, how to work with them and what makes a good story
• how to plan, write and submit a press release
• how media deadlines work and how to develop a media list
• how to use images to grab more attention
• how to feel less intimidated when calling journalists
REGISTER NOW
Who it’s for
Anyone working in the tourism industry who wants to keep ahead of their competition. The information in the master classes is practical and suitable for anyone working in destinations, accommodation or attractions.
What you get
Each master class is around an hour – the time that most people find they can concentrate pretty well. They are packed with ideas that you can immediately implement. The combination of visual slides and oral presentation means you’re twice as likely to learn. At the end of the master class you’ll be given notes highlighting the key points for you to keep for future reference.
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