Could you make more of the trend for speeding everything up?
I was about to watch a video (how to chop food properly... but that's not the point!) and then a box popped up offering me the option to speed up the video. I'm impatient by nature so I was tempted (I opted for the 1.5x!). What does this tell us? What does it mean for tourism?
People frequently pay more for next-day-delivery & express services. Life is speeding up in so many ways. Some hotels offer express check-in services for their VIP guests. People pay more for fast and quick. Perhaps you can charge more for a speeded up service?
Or maybe the answer is to slow it down? Tourism can be the antidote to a busy stressful life. Over 50% of UK residents say they feel under time pressure in their daily life.
What could you be doing to either take advantage of the need for "express"? Or should you offer an option for visitors to just slow down, stop and feel calmer?
Many of you probably do this but maybe it's time to make it even clearer. After all, if everyone's in a hurry, they may not notice unless you spell out how you can really help them?
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Please note: all articles are copyrighted Susan Briggs