I've talked before about how journalists love stories about anything new, even if it's something contrived, silly or something anyone could do - but hasn't yet thought of. A friend recently sent this clip to me.
Anyone can book a stay in a hotel (or even stay at home and do this!), and take with them some food, beer and DVDs. Any accommodation provider could offer something similar but as far as I know only the D Hotel in Drogheda has thought of packaging this together and promoting "Duvet Days".
A good idea + press release = £000s worth of media coverage, social media engagement = improved search engine rankings = massively raised profile = bookings!
It all starts with a good idea though. If you find it hard to step back from your business and brainstorm different promotional angles, I'd love to help! Just email to find out how I can help you.
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Please note: all articles are copyrighted Susan Briggs