As business owners/managers we all want to make our businesses "better". We want to believe our businesses are the best. But what does that really mean?
Here are three questions for you to think about for your business. Try not to simply answer as a slogan!
1: How are you better, what does it mean in your case to be better?
2: Have you thought about who you're better for? And how? Complete this sentence: "for people who are..... we ...."
Perhaps an example will help: "For people who want to grow their business and be more profitable I can offer several easy and cost-effective ways to improve their marketing..."
3: What are your answers to these questions and does your marketing make this clear?
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Please note: all articles are copyrighted Susan Briggs