You're in business. You need to make money. You need to attract guests, visitors, customers.
So do you "ask for the sale"?
You probably think this is a pushy phrase, something that only greasy salesmen do. We are all concerned not to seem too forthright or to over-sell.
If I ask an accommodation owner about the benefits of their place to stay, they'll often say things like "it's in a lovely location". Something they can't really take credit for, so it doesn't sound pushy.
Rarely will anyone say: "we put our hearts and souls into making our guests feel comfortable. We're proud of how we clean every inch so not even the most diligent Hotel Inspector would find dust on their fingertips. Our guests enjoy a really good hearty cooked breakfast so they feel set up for the day".
Perhaps we need to put more of our personality into our marketing? To be braver? To sell?
You're probably worried about being too pushy, too salesy. But people who worry about this aren't too pushy. They're sensitive to other's feelings and self-aware. People who aren't concerned about being pushy, tend to be the over-the-top sales machines. And they still get results, unless they're really awful.
We do need to "ask for the sale" more.
I work with a lot of tourism businesses and at the beginning their marketing is often more akin to mumbling than shouting. You don't need to shout, but maybe speak up a bit?
Much of the time we assume visitors know what we're offering. We give them a few photos (rarely enough of them) and a few words and hope from that short description they'll spare time to imagine how good it will be, and fill in the gaps in the information. We don't even bother suggesting they book/visit/buy - we just present a bit of information!
Perhaps you could use more phrases like "book now so you can...", "visit us soon to see...", "we'd love to show you...don't miss out..." ?
Offer information, build trust, make people feel upbeat, and then they're ready to buy/book. But you have to ask them.
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Please note: all articles are copyrighted Susan Briggs