In 2018 SpaceX will take private passengers on a trip around the moon. Sounds "out of this world" (sorry) but these sort of trips are set to become a reality to Millennials who're ready to spend considerable sums of money on experiences.
So how much do you know about Millennials?
Start with this research.
Note: I posted about this in our Tourism Knowhow facebook group a little while ago. Most of my posts there get a good response and engagement. When I posted about Millennials, the response was almost zero. Scarey - because this is probably the most important market to secure the future of your tourism business.
It's worth finding out about Millennials - they're the future, and yet many in the tourism industry are still ignoring them!